8 Key Takeaways from the Leaders at Bayer

October 24, 2017 11:49 AM
 
Adrian Percy

Farm Journal recently had the opportunity to spend time with top leaders at Crop Science, a division of Bayer, during the company’s Future of Farming Dialog conference in Dusseldorf, Germany. Here are eight key takeaways:

  1. If the current timeline holds, the deadline for Bayer to finalize the purchase of Monsanto is Jan. 22, 2018. Liam Condon, Bayer management board member and president of the Crop Science division, shared that farmer–customers can expect business as usual with both companies. On day one, he plans to announce the name of the new combo company and the new leadership structure as well as provide key strategy details. Changes in the field will take time, he said. When asked if the Monsanto name will be dropped after the acquisition, Condon said no decision has been made. Even so, he shared, “I can confirm that we are very proud of the Bayer brand and what it stands for."
  2. Monsanto’s seeds and traits drove the core value behind Bayer’s $66 billion purchase price. “Climate Corporation is of interest, but it is impossible to put a value on it,” Condon explained. He is most excited about major technologies from the two companies coming together to speed innovation.
  3. Bayer’s ag group invests $1 billion each year in research and development (R&D). “We’re in the golden age of science and technology and advancing at a tremendous pace,” said Adrian Percy, global head of R&D for the Crop Science division. Breakthroughs in five industries—military, energy, healthcare, IT and engineering—are driving the innovation.
  4. The search for a new mode of action is mission critical for Percy and his global team of 4,700 employees. “We haven’t had a new mode of action in 25 years, but we’re investing to change that,” he said, noting it takes a decade for new chemistry to go from the lab to the field.
  5. Bayer has 15 new products with active ingredients and traits/trait combinations in the global pipeline to be launched between now and 2020.
  6. On the  crop protection side, Bayer plans to introduce a new insecticide, Tetraniliprole, in 2019 for use in corn and rice. It provides control of all important caterpillars and select beetles and sucking insects.  Also in the works is Poncho/Votivo 2.0, which uses a second complementary bacterium to increase the productivity of the soil around roots.
  7. Bayer leaders believe the  biggest risk for the company’s success in the farm sector stems from society versus the competitive landscape. They point to non-acceptance of modern agriculture with consumers as the largest risk.
  8. Bayer and Monsanto remain market competitors until the closing. In the interim, Condon and his team are already setting sustainability goals and plans that will help protect modern agriculture. Once the deal is complete, Condon said, “We will be an even bigger company with even more responsibility. That means that we have to reach out to consumers in addition to ag with our advocacy.”

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