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AGCO to Employ New Branding Strategy

00:00AM Oct 03, 2008
An AgWeb.com Farm Equipment Special

In the coming weeks and months, look for the AGCO line of farm equipment to sport a new-look corporate logo and to adopt a new branding strategy to unify their product line and identity.

According to the company’s media announcement, as part of their strategy AGCO will introduce a new corporate logo with a new tagline, “Your Agriculture Company.”

“The new tag line ‘Your Agriculture Company’ deliberately stretches the traditional rules of grammar. By focusing on ‘Agriculture’ as an industry, AGCO seeks to underscore its strategic role in shaping the future of agriculture through innovative equipment and technology solutions,” said Martin Richenhagen, Chairman, President and Chief Executive Officer of AGCO Corporation.

About AGCO

Founded in 1990, AGCO Corporation is headquartered in the Atlanta suburb of Duluth and represents a conglomerate of familiar equipment brands.

AGCO, “Your Agriculture Company,” offers a full product line including tractors, combines, hay tools, sprayers, forage, tillage equipment and implements, which are distributed through more than 3,000 independent dealers and distributors in more than 140 countries worldwide.

AGCO products are sold through the core brands: Challenger®, Fendt®, Massey Ferguson® and Valtra®. AGCO provides retail financing through AGCO Finance.


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