Costco has started marketing a2 Milk, helping further the reach of the growing dairy brand.
The a2 Milk Company announced the move with Costco on Sept. 4 that starts an exclusive distribution deal for a 3-pack a2 Milk Whole Milk. The 3-pack were available at Costco stores in the southeast on Aug. 6.
Founded in 2000, a2 Milk is marketed as an alternative to other milks containing the A1 beta-casein protein because it only contains the A2 protein. a2 claims their A1 beta-casein-free milk is easier for consumers to digest.
“The a2 Milk Company has an outstanding partner in Costco, one of the largest retailers in the world with an extraordinary track record of innovation and growth,” says Blake Waltrip, U.S. CEO of the a2 Milk Company. “The belief in the power of our product by a member-only and respected retailer like Costco further validates the a2 Milk brand proposition and brings us yet another step closer to bringing the American consumer back to real dairy.”
Ten years ago a2 Milk began selling in Australia. In 2015, a2 Milk was first marketed in the U.S. when it started selling in California.
The addition of Costco is the latest in expansion for a2 Milk across the U.S. In January, a2 Milk added nine states in the Northeast to its distribution. A national advertising campaign was started by a2 Milk in March. Late in August the company announced an expansion into Walmart stores in five states.
“We are excited and proud that Costco members will now have the opportunity to add a2 Milk to their shopping carts,” says a2 Milk Company global managing director and CEO Jayne Hrdlicka. “Our products offer a natural solution to Americans who report digestive discomfort from dairy and being added to the Costco roster marks a key point in the a2 Milk Company’s drive to give everyone the chance to enjoy the nutritious benefits of real milk.”
Global sales have increased year-over-year resulting in a 68 percent rise in total combined annual revenue for the a2 Milk Company.
Following the addition of Costco, a2 Milk can now be found in more than 6,000 retail stores. Other major retail outlets selling a2 Milk include: Walmart, Wegmans, Stop & Shop, Giant Carlisle, Giant Landover, Whole Foods Market, Market Basket, Sprouts, Safeway, King Soopers, Target, Ralphs, Publix, ShopRite and The Fresh Market.