ABS Global Partners with Geno Global

February 5, 2010 05:26 AM

DEFOREST, Wis. – ABS Global is pleased to announce it has formed a partnership with Geno Global. Through this partnership, ABS will be a distributor of Geno Global Norwegian Red semen in North America effective March 1.

The addition of the Norwegian Red breed to the ABS product line complements ABS's breed-leading Holstein and Jersey offering and gives producers the opportunity to take advantage of rotational crossbreeding with Holstein, Jersey and Norwegian Red sires—all available from ABS. With the recommendation of rotational crossbreeding of Holstein, Jersey and Norwegian Red, ABS will be distributing Norwegian Red semen under the new Crossbreeding Management System (CMS) program.

"Many dairy farmers have mated their Holstein cows to Jersey sires for reduced dystocia and improved reproduction. Through CMS, ABS offers an ideal mating for F1 crossbred Jersey x Holstein females,” states Todd Kronberg, ABS director of North American dairy product development and strategic marketing.

Gary Rogers, Geno global technical adviser, adds, "The Norwegian Red breed continues to gain popularity in North America. Norwegian Red sires will substantially improve reproductive performance, health and fitness, calving ability and production traits while maintaining a medium-sized cow that works well in commercial environments. We look forward to working with ABS on continuing to generate awareness and distribution of these profitable sires.”

Initially, ABS will market five proven Norwegian Red sires, with plans to expand the product offering over time. Contact your local ABS representative or call 1-800-ABS-STUD for more information.



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