Ag Tech Company: "Farmers Abandoned $8.1 Billion in 2015"

January 13, 2016 12:00 PM
 
farmlink_capture

Farmers can’t afford to take on additional risks in 2016, according to FarmLink CEO Ron LeMay.

“Farmers CEOs deserve access to the same high-quality, real-time independent data CEOs in other dynamic industries use to validate the effectiveness of their management decisions and investments,” he says.

In fact, FarmLink – a data science and technology company – analyzed its benchmarking data collected in 2015 and determined about one-third of U.S. farm operations could have improved revenue opportunities by a total of $8.1 billion.

LeMay says his company can help farmers apply better farming practices and maximize seed and input investments through its new Discovery product. Users tap into an easy-to-use platform to explore FarmLink’s one-of-a-kind analytics built on millions of acres of quality assured yield data, he says.

Farmers can access yield benchmark data on thousands of fields across five states from 2012 to 2015. They will be able to look at a “heat map” of yield potential for every field, and review more detail on up to five individual fields for free. This can help farmers validate investments in seed, inputs and equipment rather than risk underperforming in certain fields, according to chief data scientist Bob McClure.

“The first benefit to Discovery is validation – simply seeing what occurred,” he says. “If you had a field that over-performed this year, for example, was it the seed or the weather? This tool helps back out variables you can’t change so you can identify what changes you need to make for 2016.”

The instrument that drives Discovery is FarmLink’s proprietary analytics engine, which factors in soil types, rainfall amount and more to create reasonable yield benchmarks by comparing fields that have similar growing conditions.

After the complimentary trial of Discovery, farmers can subscribe to the service for unlimited access to actionable insights on their farm. Data is available for Iowa, Minnesota, South Dakota, Missouri, North Dakota, Kansas, Nebraska, Indiana, Ohio and Wisconsin.

For more information, visit discovery.farmlink.com.

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Comments

 
Spell Check

Bossman
Chapel hill, TN
1/14/2016 07:45 PM
 

  The opening statement couldnt be more true. Farmers can't afford to take on any additional risk, like paying these guys for their service that probably won't make that much difference on your farm

 
 
David F
Wabasso, MN
1/15/2016 08:51 AM
 

  I've been in the remotes sensing business building aerial cameras for civilian and governments for over 20 years. Determining potential yields and estimating insect pressure is WAY over hyped. the only thing remote sensed data can tell you is if you have an anomaly, and each one has to be ground truthed to prove its accuracy.

 
 
steve Willits
New Boston, IL
1/14/2016 05:58 PM
 

  Kind of like saying we left $1.5 billion on the table by not picking the right lottery number.

 
 

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