AgDay Daily Recap -December 26, 2017

December 26, 2017 02:57 AM
 
AgDay

TODAY ON AGDAY
DECEMBER 26, 2017


HEADLINES
WE'LL MEET SOME OF THE REAL FACES OF DAIRY. FROM COMMUNICATING WITH CONSUMERS TO OVERCOMING REGULATIONS IN THE GOLDEN STATE.  WE'LL MEET A PRODUCER FOCUSING NOT JUST ON CATTLE BUT SOIL AND  CONSERVATION. AND WE'LL TALK DAIRY MARKETS AS WE HEAD FOR 2018. AGDAY - PRESENTED BY CHEVY SILVERADO. HIGH-STRENGTH STEEL FOR HIGH-STRENGTH DEPENDABILITY.

ZIEHM DAIRY
GOOD MORNING I'M CLINTON GRIFFITHS. CONSUMERS WANT TO KNOW MORE  ABOUT THE FOOD THEY'RE EATING THAN EVER BEFORE. AND THAT INCLUDES DAIRY PRODUCTS. IN RESPONSE TO THAT DEMAND, FARM JOURNAL'S MILK LAUNCHED A CAMPAIGN  TO SHOWCASE THE FARMERS WHO PRODUCE THE MILK THAT BECOMES CHEESE,  YOGURT....AND YES, MILK. WE CALL IT THE REAL FACES OF DAIRY.  BETSY JIBBEN TAKES US TO BUSKIRK, NEW YORK,  WHERE ONE DAIRY PRODUCER  IS BRIDGING THE GAP BETWEEN THE CONSUMER AND THE FARM.  "HEY GIRLS!" TODAY'S CONSUMERS HAVE PLENTY OF QUESTIONS WHEN IT COMES TO THE  FARM... JESSICA ZIEHM SPECIALIZES IN GIVING THE ANSWERS.  "THIS IS KIND OF LIKE THE CLASS OF 2019 FOR OUR FARM. THIS IS THE FUTURE OF OUR DAIRY FARM. WE  WANT TO MONITOR THESE GUYS VERY CLOSELY."WHETHER IT'S EXPLAINING ABOUT MILKING A COW...  "THIS IS A PRETTY EASY SHIFT, 5 MINUTES A DAY, THREE TIMES A DAY, YOU KNOW, YOU CAN'T BEAT  THOSE HOURS," OR DESCRIBING HOW THESE 'LADIES LIKE PEDICURES' TOO... "AND OUR COWS GET THEIR HOOF OR THEIR FEET TRIMMED AT LEAST TWICE A YEAR,"ZIEHM'S GOAL IS TO EDUCATE CONSUMERS ABOUT LIFE ON A DAIRY OPERATION.  "CONSUMERS HAVEN'T ALWAYS SEEN ALONG THE WAY BECAUSE CONSUMERS HAVEN'T ALWAYS BEEN  INTERESTED IN WHERE THEIR FOOD IS COMING FROM. THIS IS KIND OF A NEW AREA OF INTEREST FOR  CONSUMERS," RAISING AWARENESS IS THE GOAL FOR JESSICA AND HER HUSBAND STEWART,  CO-OWNERS OF TIASHOKE FARMS WHERE THEY MILK OVER 11-HUNDRED COWS  IN BUS-KIRK, NEW YORK. THE FAMILY'S OPERATION HAS BEEN IN THE BUSINESS OVER 50 YEARS - AND  EVEN MOVED FROM ALBANY COUNTY TO WHERE IT IS NOW DUE TO EXPANSION,  CHEAPER LAND, WATER ACCESS AND URBAN DEVELOPMENT.   THEY ARE TELLING THEIR STORY BY OPENING UP THEIR DOORS AND ANSWERING  QUESTIONS FOR THE PUBLIC- A PRIORITY FOR THE FAMILY.  "WHEN YOU WORK HARD EVERYDAY TO DO THE BEST JOB YOU CAN WITH YOUR ANIMALS AND ALSO WITH  YOUR CROPS, THERE'S NO CONVERSATION THAT'S OFF LIMITS OR SHOULD BE OFF LIMITS AND UNCOMFORTABLE  BECAUSE IT SHOULD BE EASY FOR YOU TO EXPLAIN WHAT YOU'RE DOING AND HOW YOU'RE TREATING ALL OF  YOUR ANIMALS AND GROUND,""IF WE DON'T START SHOWING THE PUBLIC WHAT IT IS THAT WE'RE DOING, THEY'RE GOING TO HAVE MORE  QUESTIONS. AND IT'S ONLY GOING TO BECOME FURTHER REMOVED FROM THE FARM," JESSICA TAKES THAT JOB OF MAGNIFYING PUBLIC PERCEPTION FROM THE  BARN...  TO HER OFFICE..  "I WAS THINKING THE POST TODAY WOULD BE ABOUT HOW  SOME COWS NEED HELP DELIVERING THEIR BABIES AS WELL. THEY DON'T ALWAYS DO THEM OUT ON THEIR  OWN," SHE'S THE EXECUTIVE DIRECTOR OF THE NEW YORK ANIMAL AGRICULTURE  COALITION- A NOT FOR PROFIT THAT ADVOCATES TO DAIRY FARMS AND ALSO  TRIES TO ENHANCE THE PUBLIC'S UNDERSTSANDING AND APPRECIATION FOR  MODERN ANIMAL AG.  "I SAY THERE'S NO SEPARATION BETWEEN CHURCH AND STATE IN OUR HOUSEHOLD. MY JOB IS ALSO THE  FARM AND THE FARM IS ALSO MY JOB. THE TWO GO HAND IN HAND,"SHE ACTS AS BOTH A CHEERLEADER AND COACH FOR DAIRY FARMERS AS SHE  THINKS OF CREATIVE WAYS FARMERS CAN INTERACT WITH THE PUBLIC AND  BRIDGE THE GAP BETWEEN THE FARMER AND CONSUMER. ONE WAY IS PRODUCING NEWS LETTERS FOR DAIRIES.. INCLUDING HER OWN.  THE PROJECT HAS BEEN AN EASY, EFFECTIVE AND BUDGET FRIENDLY WAY TO  RELEASE A PERSONALIZED, LOCAL MESSAGE. "WE CAN GIVE THEM A VERY PERSONALIZED NEWS LETTER THAT IS STRAIGHT FROM THE FAMILY,  INCLUDING OUR CELL NUMBERS, SAYS HI - PLEASE REMEMBER ME IF YOU HAVE ANY QUESTIONS, PLEASE  COME SEE US,"SHE ALSO HELPS FARMERS WITH HOW TO ADDRESS DIFFICULT, HURTFUL  COMMENTS ONLINE. "WE JUST RECENTLY HAD A FARMER WHO HAD A LITTLE BIT OF A RUN-IN WITH AN ACTIVITIST GROUP SO I'M WORKING WITH THE FARMER ON HOW TO DRAFT A RESPONSE AND WHETHER TO RESPOND OR NOT, TRYING TO  THINK THROUGH THOSE EQUATIONS AND HOW TO HANDLE THOSE,""WE ARE LOOKING FOR PRODUCTIVE CONVERSATIONS. CONVERSATIONS WHERE THERE IS BACK AND  FOURTH. WHERE THEY'RE INTERESTED WHERE THEY'RE BEING RESPECTFUL 08 BUT THERE ARE TIMES WHEN  YOU HAVE TO CUT YOUR LOSSES AND REALIZE YOURE NOT GOING TO CHANGE THIS PERSON'S MIND."LETTING PEOPLE INTO AN OPERATION AND INFORMING THEM ABOUT LIFE ON THE  FARM ISN'T ALWAYS AN EASY TASK .. BUT, ZIEHM ENCOURAGES FARMERS TO LISTEN... "WHERE THEY'RE COMING FROM, WHERE THEIR CONCERNS ARE STEMMING FROM AND WHERE THEY ARE  GETTING THAT INFORMATION,"BECAUSE WRONG OR NO INFORMATION MAKES PEOPLE FEARFUL. "TALK TO THEM AS A REAL PERSON. I'M A MOM TOO OR I'M A MEMBER OF THIS COMMUNITY AS WELL,"BECAUSE  IN A STATE WHERE THERE ARE 19-MILLION CONSUMERS AND 5- THOUSAND DAIRY OPERATIONS..   THERE ARE A LOT OF QUESTIONS...  "SOMETIMES I COMPARE IT TO A CARNIVAL CRUISE  LINE. THEY'RE LOUNGING. THEY ARE LAYING ON SAND BEDS THAT ARE COMFORTABLE.""FARMERS ARE TALKING TO EACHOTHER, SHARING INFORMATION, AND SHARING MILK EXPENSES TO KNOW WHERE WE'RE AT AND I THINK THE MORE INFORMAITON WE HAVE THE BETTER BUSINESS PEOPLE WE WILL  BE AND THE MORE PRODUCTIVE AND VIABLE WE'LL BE IN THE FUTURE."REPORTING FOR AGDAY I'M BETSY JIBBEN.  ZIEHM {ZIM} ALSO STARTED UP A BIRTHING CENTER AT THE NEW YORK STATE FAIR  FOUR YEARS AGO TO HELP TELL DAIRY'S STORY. 

TEASE
NEXT IN AGRIBUSINESS, WE'LL FOCUS ON THE CURRENT DAIRY MARKET. BRYAN  DOHERTY OF STEWART PETERSON HAS THAT ANALYSIS. PLUS MEET ANOTHER REAL FACE OF DAIRY. THIS FAMILY FACES THE CHALLENGE  OF FARMING IN A STATE REELING IN REGULATIONS,,,IN AN URBAN AREA BURSTING  AT THE SEAMS.

AGRIBUSINESS
IN ANALYSIS - DAIRY PRODUCERS ARE STRUGGLING TO BREAK EVEN WITH THE  CURRENT PRICES. TYNE MORGAN TAKES A LOOK AT WHAT IT'LL TAKE TO TURN  THINGS AROUND. HERE NOW WITH BRIAN DOHERTY OF STEWART PETERSON BRIAN LET'S TAKE A LOOK AT THE OVERALL MILK  PICTURE. I MEAN PRICES AREN'T WHERE A LOT OF THESE PRODUCERS WANT THEM TO BE. WE SEE THE  U.S. DOLLAR ACTUALLY INCREASE IN VALUE NOT DECREASING IN VALUE. SO REALLY WHERE DO YOU SEE  MILK PRICES GOING AT THIS POINT. YEAH GOOD QUESTION. UNFORTUNATELY PROBABLY MORE OF THE  SAME WHICH IS SIDEWAYS OR YOU'VE GOT SOME MACRO THINGS THAT ARE IN THE MARKET CURRENTLY  POWDER PRICES ARE ON A BIG SLIDE YOU'VE GOT A BIG EXCESS OF WORLD INVENTORY ABOUT 600000  METRIC TONS. TYPICALLY THAT'S ABOUT 200 TONS ABOUT THREEFOLD. SO THE WORLD HAS TO ABSORB THAT  BUT YOU GET BETTER PRICES ON THE DECLINE AND YOU'VE GOT CONTINUED STRONG PRODUCTION ACROSS  THE WORLD. EXPECTATIONS ABOUT 2 PERCENT 3 PERCENT INCREASE IN THE OCEANA AS WELL AS  EUROPEAN MARKETS U.S. FARMER DOES WHAT IT DOES BEST HE CONTINUES TO PRODUCE. YOU'VE GOT  CHEAP AND AVAILABLE FEED. YOUR HAND THAT FEEDS INCENTIVISING SOME OF THESE PRODUCERS  GOOD QUALITY FEED. I KNOW THAT PRODUCE MORE MILK. SO WHERE WHEN WE LOOK. AROUND THE GLOBE  WHERE DO WE NEED TO SEE MILK PRODUCTION REALLY TAPER OFF IN ORDER FOR IT TO BENEFIT US HERE AT.  YEAH. EVERYWHERE. OK SO IT DOES NOT JUST ONE PLACE WHERE WE NEED TO SEE MULTIPLE PLACES  YOU'D LIKE TO SEE THAT. I DON'T KNOW IF THAT'S GOING TO HAPPEN I THINK WHAT WE REALLY NEED TO  SEE IS IS MORE INROADS ESPECIALLY TO THE ASIAN MARKETS FOR DEMAND THAT THAT CAN HOLD THE KEY  FOR A TURNAROUND IN PRICE BECAUSE PRODUCTION RIGHT NOW IS IN THAT PHASE WHERE PARTICULARLY IN  THE U.S. FARMERS AREN'T NECESSARILY MAKING MONEY THEY THEY'RE LOSING A LOT OF MONEY SO I'M  SURE THE MARKET FORCES HAVE TOLD PRODUCERS TO MOVE OUT. NOW THERE'S A FEW THINGS  HAPPENING HERE DOMESTICALLY AND WORLDWIDE BEEF PRICES HAVE JUMPED UP NICELY IN THE LAST  SIX WEEKS OR SO. THAT COULD PROVIDE A REAL INCENTIVE TO KEEP POUNDS CLOSE TO THE KNIFE. YOU  KNOW KEEP THINGS CURRENT START REDUCING THIS PRODUCTION. WELL YOU KNOW WHEN WE LOOK AT THE  GLOBAL PRICE VERSUS OUR PRICE ARE WE THAT FAR OFF. I MEAN ALL WE KNOW IS IT INCENTIVIZES SOME OF  THESE OTHER COUNTRIES TO BUY US OR WE PRICED OUT OF THEM AREN'T. WE'RE COMPETITORS. THE  MARKETS IN PARTICULAR AND BUTTER LATELY AND CHEESE YOU KNOW THAT'S ALWAYS UP AND DOWN. BUT  WHEN YOU LOOK AT THE BIG PICTURE WE'RE COMPETITIVE IT'S JUST THERE'S A LOT OF IT OFF TO ESPECIALLY  POWDER. ALL RIGHT. BRIAN THANKS SO MUCH. THANKS FOR JOINING US. WE

NEED TO TAKE A QUICK  BREAK BUT THEN WE'LL BE BACK WITH MORE AT STAKE IN JUST A MOMENT. 

SCOTT BROTHERS DAIRY
CALIFORNIA CONTINUES TO LEAD THE NATION IN MILK PRODUCTION. BUT FOR  HOW LONG? MANY DAIRIES HAVE A HARD TIME STAYING IN THE STATE DUE TO  ECONOMICS, CONSUMER PERCEPTION AND STRICT REGULATIONS. BETSY JIBBEN INTRODUCES US TO ONE DAIRY WITH DEEP ROOTS IN CALIFORNIA  AND HOW THEY'RE LIVING OUT THEIR LEGACY DESPITE THE CHALLENGES.  NESTLED IN THE SAN JACINTO VALLEY  SITS SCOTT BROTHERS DAIRY  A DAIRY FARM MORE THAN 100 YEARS IN THE MAKING, ROOTED DEEP IN  SOUTHERN CALIFORNIA.  "MY GREAT GRANDFATHER CAME OUT FROM WATERLOO, IOWA IN 1913. CAME ON A RAILCAR WITH A FEW  JERSEY COWS AND CHICKENS,"FROM THAT HUMBLE BEGINNING... SCOTT BROTHERS GREW INTO AN OPERAT ION  OF 11-HUNDRED MILKING HOLSTEINS ON A 900 ACRE RANCH  IT'S A FAMILY PARTNERSHIP OWNED BY BROTHERS BRAD AND BRUCE WITH THEIR  "I'LL BE 80 YEARS OLD HERE IN A COUPLE OF MONTHS. EVERYONE ASKS WHY DO YOU DO IT? WELL, IT'S  BEEN MY LIFE. I DON'T KNOW HOW TO SLOW DOWN (LAUGHS),"> SLOWING DOWN IS NOT IN THE FAMILY'S BLOOD.  THE OPERATION IS ONE OF THE FEW REMAINING FAMILY-OWNED OPERATIONS  WHICH SUPPLIES  ITS OWN CREAMERY DOWN THE ROAD IN CHINO.  "I THINK THE DAIRY INDUSTRY IS ALWAYS CHANGING. WE'RE ALWAYS TRYING TO ADDRESS WHAT ARE THE  CONSUMERS NEEDS AND DEMANDS I THINK AS THEY CHANGE OVER TIME,"THEY'VE BUILT UP WHAT WAS A FEW ICE CREAM CONES FROM THE CREAMERY <NATS OF CREAMERY NOISE"> INTO A DAIRY- WONDERLAND "WELL, HERE WE GOT ALMA MATER MILK, SCOTT BROTHERS,"FULL OF FLUID MILK, ICE CREAM MIX  AND DOZENS OF OTHER PRODUCTS. THE MILK PLANT MAKES DAIRY PRODUCTS FOR OTHER COMPANIES. AND EVEN HAS A LAB FOR RESEARCH AND DEVELOPMENT FOR NEW PRODUCTS  AND IDEAS. "THEY CAN COME IN HERE AND TRY DIFFERENT FLAVORS AND SEE WHICH ONE TASTES RIGHT BEFORE THEY  MAKE IT COMMERCIALLY,"THE FAMILY IS EVOLVING ITS ANCESTOR'S WORK  BUT MOVING FORWARD IS STILL BRINGING CHALLENGES.. ESPECIALLY IN CALIFORNIA.  "IT'S SOMETHING WE TAKE GREAT PRIDE IN AND OWNERSHIP OF. YOU HAVE TO BE LOOKING FORWARD BUT  AT THE SAME TIME LOOKING BACKWARDS.  A LOT OF DAIRIES HERE DUE TO THE REGULATORY AND  ECONOMIC ENVIRONMENT ARE GOING TO LEAVE AND GO TO GREENER PASTURES,"ENVIRONMENTAL REGULATIONS LOOM OVER DAIRIES IN THE STATE  AND THE TOUGHEST CRITIC MAY BE THE CONSUMER.  "WE HAVE TO MAKE SURE AS DAIRY FARMERS THAT WE ALWAYS HAVE OUR BEST FOOT FORWARD, MAKING  SURE OUR OPERATIONS LOOK CLEAN AND GOOD TO THE CONSUMER. 40 A LOT OF T HINGS HAPPEN HERE  THEY DON'T UNDERSTAND. SO WE WANT TO MAKE SURE WE GIVE THEM A GOOD VISUAL IMAGE.45 "THAT'S WHY BRAD VOLUNTEERS NOT ONLY FOR INDUSTRY GROUPS BUT  COMMUNITY ORGANIZATIONS, SINCE AFTERALL, HE'S A PART OF THE COMMUNITY.  "IT'S AMAZING HOW MANY TIMES YOU TALK TO PEPLE AND THEY FIND OUT WHO YOU ARE AND THEY  GO ,' OH THAT'S THE DAIRY WE DRIVE BY.' WE ALWAYS WANTED TO KNOW WHAT GOES ON THERE . WHAT  DO YOU DO WHY DO YOU HAVE ALL THOSE COWS? IT'S A GREAT OPPORTUNITY TO TALK TO THE LOCAL PEOPLE  IN THE COMMUNITY ABOUT WHAT WE DO IN THE DAIRY FARM, HOW WE TREAT OUR ANIMALS, HOW WE'RE  GOOD STEWARDS OF THE ENVIRONMENT,"A FAMILY VALUING THE BASICS, KNOWING NO TASK IS TOO SMALL FOR ITS  OWNERS. "I STARTED THIS MORNING AT 2 O CLOCK, MADE ONE TRIP TO CHINO, BROUGHT MILK IN AND CAME BACK  BY 6 O CLOCK,"A GRANDPA PASSING WORK ETHIC TO HIS GRANDDAUGHTERS - WHO COULD BE  THE FIFTH GENERATION OF DAIRY FARMERS.  "IF THEY DECIDE TO COME BACK TO THE DAIRY OPERATION, WE MAY NEED TO CHANGE IT TO SCOTT SISTERS INSTEAD OF BROTHERS (LAUGHS) BUT YOU KNOW WHAT, THEY HAVE A LOT OF TIME TO TAKE A LOOK  AND SEE IF THAT'S WHAT THEY WANT TO DO,"BECAUSE  FOR THIS FAMILY, THE DAIRY IS FOUNDED ON THE PAST BUT FOCUSED  ON ITS EVER- CHANGING FUTURE.  REPORTING FOR AGDAY I'M BETSY JIBBEN. 

TEASE
NEXT WE VISIT A DAIRY FARM IN WISCONSIN WHERE ENVIRONMENTAL  STEWARDSHIP IS A VITAL COMPONENT OF THE COMPANY BUSINESS PLAN. AND MEET AN INDIANA DAIRY PRODUCER WHO BALANCES LIFE ON THE FARM  WITH HER WORK AS A DIETITIAN. WE'LL BE RIGHT BACK WITH MORE "REAL FACES OF DAIRY."

ENDRES DAIRY FARM
SOIL IS A LONG WAY FROM THE MILK AISLE BUT ONE WISCONSIN DAIRYMAN  MAKES ENVIRONMENTAL STEWARDSHIP AN EQUAL PARTNER TO PRODUCING  QUALITY MILK. AND THAT ATTITUDE IS HELPING RURAL AND URBAN DWELLERS WORK  TOGETHER.  WE'RE OFF TO WAUNAKEE (WAHN-UH-KEY) WISCONSIN WHERE BETSY JIBBEN  INTRODUCES US TO JEFF ENDRES -ONE OF THE 'REAL FACES OF DAIRY.'  FOR JEFF ENDRES,  THE RESPONSIBILITY OF A GOOD PRODUCER GOES FURTHER THAN JUST  WORKING WITH CATTLE.  "WE ALWAYS NEED TO BE STRIVING AND DOING THINGS AND LOOKING FOR NEW IDEAS HELPING WITH  WATER QUALITY."HIS PERSPECTIVE RUNS IN THE FAMILY, PASSED DOWN THROUGH THE  GENERATIONS FROM JEFF'S GRANDFATHER WHO MADE HIS OWN CONSERVATION  PLAN IN THE 1940S.  NOW THIS FOURTH GENERATION FARMER IS MAKING SURE THE LAND WILL SEE  LONGEVITY FERTILE ON PAST HIS DAUGHTER, SARAH.  "IN ORDER FOR THAT TO HAPPEN, WE NEED TO BE GOOD STEWARDS OF THE LAND, BE PROGRESSIVE WITH  NEW TECHNOLOGIES,"IT'S MORE THAN A THOUGHT BUT AN EFFORT.  "I THINK YOU HAVE SO MUCH MORE TO GAIN BY BEING OUT IN FRONT. AND BEING PROACTIVE AND  LOOKING FOR THE NEW IDEAS ."JEFF HAS TAKEN STEPS TO PRESERVE WATER QUALITY AND GET OTHERS  INVOLVED - SO REGULATIONS DON'T REGULATE FARMERS OUT OF BUSINESS.  " IF YOU REGULATE A FARMER, ,YOU TAKE AWAY A NUMBER OF OPTIONS THAT WE MAY NEVER HAD EVEN  THOUGHT OF BEFORE,"HE FOUNDED A GROUP CALLED YAHARA PRIDE FARMS IN 2011.  HE LIVES WITHIN THE YAHARA WATERSHED - A 540 SQUARE MILE WATER SHED  NOW THREATNED BY RUNOFF, URBAN STORMWATER AND WASTEWATER.  UNLIKE THE RECENT BATTLE IN DES MOINES, IOWA WHERE IT WAS A RURAL  VERSUS URBAN BATTLE OVER RUNOFF...  THE CITY OF MADISON AND OTHER COMMUNITIES ARE COLLABORATING WITH  FARMER, ENVIRONMENTAL SERVICES AND RESIDENTS TO MANAGE THE PROBLEM SHOWING RURAL AND URBAN INTERESTS CAN CO-EXIST.  "I THINK THAT'S REALLY UNIQUE AND KEY FOR THIS TO BE SUCCESSFUL IN THE FUTURE."FARMERS LIKE CHUCK RIPP WITH RIPP'S DAIRY VALLEY ALSO LIVES IN THE  WATERSHED. HE JOINED THE YAHARA PRIDE FARM'S EFFORT TOO.  "THE DAIRY FARMERS HERE ARE AGGRESSIVE AND PROGRESSIVE SO WE'LL MAKE THE MOVES TO OUR  BEST INTEREST TO STAY PROFITABLE AND STAY IN BUSINESS FOR GENERATIONS TO COME,"IN ADDITION TO THE COLLABORATION, A PROJECT TO REDUCE PHOSOPHORUS  OVER A 20 YEAR PERIOD WAS CREATED.  FINANCIAL CONTRIBUTIONS ARE GIVEN TO FARMERS FOR STORMWATER  RETENTION PONDS, HARVESTABLE STREAM BUFFERS, STRIP TILLAGE, AND  MANURE INJECTION.  "WE GOT A COUPLE OF PRACTICES THAT WE BROUGHT TO THE WATERSHED. THE COUNTY AND OTHERS ARE  SUPPORTING COST SHARE PROGRAMS FOR FARMERS TO UPGRADE EQUIPMENT SO THEY CAN ACTUALLY DO  THOSE PRACTICES ON THE LAND,"PARTICIPATING FARMERS DOCUMENT CONFIDENTIAL DATA THE FARM 'S ENERGY  USE, AND GREENHOUSE GAS EMISSIONS MEASURING TO SEE WHAT THEY CAN  IMPROVE AND WHAT THEY'RE DOING WELL. "IT TOOK TIME. WE WOULD GET 30 TO 40 PERCENT OF DATA FROM THEM ON WHAT WAS HAPPENING OUT  IN THE FIELDS. AND IN 2016, WE FINISHED OUR PHOSPHORUS REPORT AND WE HAD 100 PERCENT  PARTICIPATION WITH THE FARMERS INVOLVED IN OUR PROGRAM,"ON HIS OWN OPERATION, JEFF IS STOCK PILING AND COMPOSTING LIQUID AND  SOLID MANURE. IT'S A SUSTAINABLE WAY TO MANAGE MANURE, CREATING A  PRODUCT THAT'S PERFECT FOR FARM FIELDS.  "WE DO SEE A LITTLE BIT OF A YIELD BUMP WHERE WE'RE USING THE COMPOST,"AND IT'S NOT A RUNOFF RISK IF USED CORRECTLY.  "NOW THAT IT'S A FORM OF COMPOST, I CAN STACK IT OUTSIDE AND IT'S NO LONGER A THREAT FOR RUNOFF.  IT ACTUALLY ABSORBS MOISTURE."A PRIDE IN HIS FARM NOW REACHING BEYOND THE BARN. REPORTING IN WAUNAKEE, WISCONSIN, I'M BETSY JIBBEN

TEASE
BETSY HAS ONE MORE STORY WHEN WE COME BACK. YOU'LL MEET A PRODUCER WHOSE LIFE ON THE FARM PROVIDES UNIQUE IN- SIGHT FOR HER OFF-THE FARM CAREER.

KUEHNERT DAIRY FARMS
IT CAN BE A REAL CHALLENGE TO RELAY THE MESSAGE OF AGRICULTURE TO  CONSUMERS.   ONE PRODUCER WHO IS ALSO A DIETITIAN IS USING HER PASSION FOR BOTH THE  FARM AND FOOD TO TACKLE MISCONCEPTIONS IN A VERY UNIQUE WAY.   BETSY JIBBEN HAS THE STORY OF FORT WAYNE, INDIANA PRODUCER, SARAH  KNEEN-ERT IN THIS SEGMENT OF REAL FACES OF DAIRY.  THE KUEHNERT DAIRY FARM IN FORT WAYNE, INDIANA IS FILLED WITH GUESTS…  QUESTIONS AND CHATTER FROM YOUNG MILK  DRINKERS THE WAY PRODUCER SARAH  KUEHNERT PREFERS IT.  "I THINK THE BIGGEST THING IS BUILDING A RELATIONSHIP WITH PEOPLE. LET PEOPLE COME OUT  AND SEE WHAT YOU DO."AS SHE STRIVES TO SHARE THE FAMILY'S 300 HEAD HOLSTEIN DAIRY WITH  CONSUMERS WHO WANT TO VISIT.  "I TRY TO DEVELOP THAT RELATIONSHIP WITH THEM AND UNDERSTAND WHAT THEIR NEEDS ARE AND IN  RETURN, THEY KIND OF TRUST ME OR TAKE WHAT I HAVE TO SAY TO HEART. IT MAY NOT CHANGE THEIR MIND  BUT IT WILL OPEN THEIR MIND TO WHAT I DO WHAT I DO OR WHY I BELIEVE WHAT I BELIEVE,"BUT THIS PRODUCER HAS A NICHE.. . KNEEN-ERT IS ALSO A DIETITICAN WHO  MIXES TOGETHER MESSAGES ABOUT FARM LIFE AND NUTRTITION.  "I CAN TALK MORE IN COMMON TERMS AS TO WHAT DAIRY PRODUCTS DOES TO OUR BODIES, WHAT  PEOPLE CAN DO IF THEY'RE LACTOSE INTOLERANT, IF THEY HAVE MILK ALLERGIES…"IN ADDITION TO HOSTING TOURS, THE DAIRY PUTS ON A FALL FESTIVAL EVERY YEAR,"THIS YEAR THE THEME FOR OUR FESTIVAL IS STAR WARS…"INCORPORATED WITH A DAIRY TWIST WHICH WILL BE SEEN BY  ROUGHLY 25- THOUSAND CONSUMERS WILL ATTEND OVER 6 WEEKENDS.  "SO THE CORN MAIZE THIS YEAR DARTH VADER IS HOLDING MILK AND ITS SLOGAN IS 'USE THE FORCE OF  MILK.'"KUEHNERT TRIES TO MAKE IT MORE THAN JUST FUN AND GAMES… VISITORS  HAVE A CHANCE TO SEE ALL OF THE FARM.  WE HAVE A COMPLETE FARM TOUR OF THE ENTIRE FARM AND WE HIDE NOTHING,"IT'S NOT EASY OPENING THE DOORS OF THE FARM.. AND EARLY ON KNEEN-ERT  BROUGHT IN PEOPLE FROM THE COMMUNITY TO PRACTICE.  I SAID ASK ME QUESTIONS. GET ON THIS HAY RIDE. I WANT TO KNOW WHAT YOU SEE. I WANT TO KNOW  HOW IT MAKES YOU FEEL,"ADVICE ON STARTING THE CONVERSATION AS SHE ENCOURAGES OTHER  PRODUCERS TO FOLLOW.  "IT'S JUST HAVING AN OPEN MIND AND BEING OPEN TO HAVING THATCONVERSATION WITH SOMEONE  WHEN THE OPPORTUNITY ARRISES,"REPRORTING IN FORT WAYNE, INDIANA, I'M BETSY JIBBEN. 

CLOSE
THAT'S ALL THE TIME WE HAVE THIS MORNING. WE'RE GLAD YOU TUNED IN.  FOR ALL OF US AT AGDAY I'M CLINTON GRIFFITHS. HAVE A GREAT DAY. 

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