AgDay Daily Recap - January 4, 2017

January 4, 2018 02:57 AM
 
AgDay

TODAY ON AGDAY
JANUARY 4, 2018


HEADLINES
AS FARMERS NAVIGATE THE NEW YEAR, ONE AG  BANKER HAS TIPS TO HELP FARMERS SUCCEED..AND IT  ALL STARTS WITH LAND < DETERMINE IF IT IS A CASH FLOW POSITIVE OR CASH OR NEGATIVE TO  YOU> IN AGRIBUSINESS, CHINA ISN'T THE ONLY COUNTRY  WITH A HUNGER FOR AG GOODS..  INDIA IS ACTUALLY GOING TO OUR POPULATION WE'LL TELL YOU WHAT IT COULD MEAN FOR SOYBEAN PRICES IN THE YEAR AHEAD.  AND FORGET MEATLESS MONDAYS, ONE RESTAURANT  CHAIN IS HELPING CONSUMERS SATISFY THEIR  GROWING APPETITE FOR A MEATLESS BURGER EVERY  DAY OF THE WEEK.  AGDAY-BROUGHT TO YOU BY THE DEPENDABLE, LONG  LASTING CHEVY SILVERADO.

DALLAS FEDERAL RESERVE
GOOD MORNING I'M TYNE MORGAN, IN FOR CLINTON  GRIFFITHS. FARMERS AND RANCHERS IN THE SOUTH  APPEAR TO BE WEATHERING FINANCIAL HARDSHIP,  WITH OVERALL LOAN DEMAND DECLINING. BUT AS  DRYNESS SETS IN, BANKERS CONCERNED IT COULD  HAVE AN IMPACT ON BOTH LIVESTOCK AND CROP  YIELDS THIS YEAR.  THE DALLAS FEDERAL RESERVE RELEASING ITS FOURTH  QUARTER AG SURVEY. IT SHOWS OVEREALL LOAN  DEMAND FELL FOR A NINTH CONSECUTIVE MONTH.  BUT THE AMOUNT OF OPERATING LOANS REQUESTED  DID TICK HIGHER. THE FED SAYS LOAN RENEWALS AND EXTENSIONS ALSO  INCREASED, BUT LOAN REPAYMENTS STABILIZED AFTER  FALLING DURING Q-3.  LOOKING AT FARMLAND VALUES, RANCHLAND AND  DRLYLAND VALUES ROSE DURING COMPARED TO THE  PREVIOUS YEAR  WITH DRYLAND UP 4 PERCENT  COMPARED TO LAST YEAR.  RANCHLAND ROSE 3 POINT 8 PERCENT. BUT MOST OF THE TEXAS BANKERS SURVYED SAID  THEY WERE CONCERNED ABOUT DRYNESS. ONE  BANKER FROM DISTRICT 3, OR THE NORTHERN LOW  PLAINS, SAID,  "RAINFALL FROM OCTOBER AND  NOVEMBER WAS A QUARTER OF AN INCH TOTAL.   VIRTUALLY NO CATTLE HAS BEEN TURNED OUT ON  WHEAT AND 80 PERCEN TOF HTE WHEAT PLANTED IN  THE COUNTY HAS NOT EMERGED. 

BANKING TIPS
IT'S BETTER YIELDS IN SOME AREAS THAT ARE HELPING  FARMERS SURVIVE THE HEADWINDS IN AGRICULTURE.  BUT AS PRICES STRUGGLE, ON AG LENDER SAYS THERE  ARE STEPS THAT CAN BE TAKEN NOW TO NAVIGATE THE  NEW YEAR.  HERE'S BETSY JIBBEN.  AS FARMERS AND RANCHERS KICK OFF ANOTHER YEAR,  FINANCIAL PLANNING IS ALSO UNDERWAY.  ONE AG BANKER WANTS TO HELP FARMERS  SUCCUESSFULLY NAVIGATE 2018.  ALAN HOSKINS IS CEO OF AMERICAN FARM MORTGAGE.  HE SAYS THERE ARE FOUR KEY POINTS TO KEEP IN  MIND. AND IT ALL STARTS WITH TAKING A HARD LOOK AT  LAND TO DETERMINE IF IT'S DRAINING YOUR CASH.  < AND DON'T JUST LOOK AT THIS YEAR GO BACK AND LOOK AT MULTIPLE  YEARS SO THAT YOU REALLY SEE THE TREND. LOOK AT THE RENT THAT  YOU'RE PAYING AND DETERMINE IF IT REALLY MAKES SENSE TO CONTINUE  TO HAVE THAT IN YOUR OPERATION. > HOSKINS SAYS IT'S ALSO IMPERATIVE THAT FARMERS  REEVALUATE LIVING EXPENSES.   <SO I THINK IT'S REALLY IMPORTANT TO STUDY THAT LIVING EXPANSE WE'RE  NOT SAYING NO ONE IS SAYING THAT YOU'RE HAVING TO CUT IT BUT AT  LEAST KNOW WHAT IT IS TO MAKE SURE THAT WHERE THOSE DOLLARS ARE  GOING ARE INDEED THE BEST USE OF THOSE DOLLARS. > HE SAYS WHEN TRYING TO MANAGE COMMODITY  MARKETS,  IT'S IMPORTANT TO HAVE A MARKETING PLAN  IN PLACE.  MAKE SURE THAT YOU HAVE ONE IN PLACE BEFORE 2018. THAT COULD  VERY WELL AND I THINK IF YOU LOOK HISTORICALLY OVER THE LAST COUPLE  OF YEARS THAT HAS BEEN THE DETERMINING FACTOR BETWEEN PROFITABLE  OPERATIONS IN INDIVIDUALS OR OPERATIONS WHO HAVE STRUCK GOLD  FROM A CASH FLOW STANDPOINT. SO THE MARKETING PLAN TRULY IS  IMPERATIVE IN ORDER TO MAKE SURE YOU KNOW WHEN THOSE GOOD  OPPORTUNITIES ARE PRESENTING THEMSELVES  HE SAYS A MARKETING PLAN MAY REQUIRE THE  INFLUENCE OF SOMEONE WHO SPECIALIZES IN THAT  AREA, WHICH LEADS TO HIS FOURTH AND FINAL TIP.  < MAKE SURE THAT YOU HAVE THE DISCUSSIONS WITH YOUR BANKER  WITH YOUR ACCOUNTANT WITH YOUR ATTORNEY WITH YOUR CROP INSURANCE  PERSON WITH YOUR MERCHANDISER. NONE OF THOSE INDIVIDUALS ARE  GOING TO TELL YOU HOW TO RUN YOUR OPERATION. BUT WHAT THEY CAN DO  IS GIVE YOU INSIGHT INTO THEIR AREA OF SPECIALTY THE FARMER IS THE  CEO OF THE COMPANY AND IT'S ALWAYS WONDERFUL WHEN A CEO  REACHES OUT FOR INPUT.  THEY GET TO MAKE THE FINAL DECISION BUT IT'S  GOING TO MAKE THEM SLEEP A LOT BETTER AT NIGHT KNOWING THAT THEY  HAVE UTILIZED INPUT FROM INDIVIDUALS WHO HAVE AREAS OF SPECIALTY.  > HOSKINS SAYS WHILE 2018 IS FULL OF UNKOWNS,  FARMERS SHOULD PREPARE AND CONTROL WHAT THEY  CAN, IN ORDER TO SURVIVE THE POSSIBLE BUMPS  ALONG THE WAY REPORTING FOR AGDAY, I'M BETSY JIBBEN. THANKS, BETSY. 

FLORIDA CITRUS
IT'S COLDER IN PARTS OF FLORIDA THIS WEEK THAN  ALASKA AND THE STATE'S CITRUS CROP COULD FEEL IT. SOME POCKETS OF NORTH CENTRAL FLORIDA ARE  SEEING SNOW. BUT THERE'S A THREAT OF FROST  THURSDAY AND FRIDAY MORNING IN MUCH OF THE  CITRUS GROWING AREAS TOO.  RADIANT SOLUTIONS SAYS THE FROST COULD IMPACT  THE CITURS CROP IN THE STATES, BUT PROJECTS THE  DAMAGE TO BE MILD. <"IT DOESN'T LOOK AS IF WE'RE GOING TO HAVE A HARD FREEZE ACROSS  MAJOR CITRUS GROWING AREAS ALTHOUGH LIKE YOU SAID, THAT CROP IS  MORE VULERNABLE THAN USUAL GIVEN THE  HURRICANE DAMAGE WE  SAW EARLIER THIS YEAR. I STILL THINK GIVEN THAT, WE'RE NOT GOING TO SEE ANY SIGNIFICANT  DAMAGE THE TEMPERATURES ARE NOT GOING TO GET QUITE AS COLD  ENOUGH, MAYBE INTO THE LOW 30S OR UPPER 20S BUT I DON'T EXPECT  A HARD FREEZE ACROSS THE MAJOR GROWING AREAS. 07"> IT'S BEEN A TOUGH SEASON FOR THE STATE.  ESTIMATES SAY 70 PERCENT OF FLORIDA CITRUS CROP  WAS IMPACTED BY HURRICANE IRMA IN SEPTEMBER.

WINTER WHEAT UPDATE
WINTER WHEAT CONDITIONS TOOK A DIVE IN KANSAS. ACCORDING TO THE LATEST STATE REPORT,  CONDITIONS FELL 14 POINTS IN THE GOOD TO  EXCELLENT CATEGORY. THAT FROM WHEN THE LAST  SURVEY WAS RELEASED.  THOSE NUMBERS DON'T ACCOUNT FOR POSSIBLE  DAMAGE FROM THE ONGOING FRIGID TEMPERATURES  IN TEH PLAINS.  AS WE FIRST REPORTED TUESDAY,  THE DRYNESS AND LACK OF SNOWPACK IN THE PLAINS  COMBINED WITH BRUTALLY COLD WEATHER, COULD  PROVE TO BE A LETHAL COMBINATION FOR WINTER  WHEAT. RADIANT SOLUTIONS SAYS A QUARTER OF HTE WHEAT  CROP COULD BE IN JEOPARDY OF WINTER KILL.    THE  KANSAS WHEAT COMMISSION SAYING,  QUOTE  WE ARE REALLY CONCERNED ABOUT WINTERKILL IN  WHEAT. LATER-PLANTED WHEAT, WHEAT WITH POORLY- DEVELOPED ROOT SYSTEMS DUE TO LACK OF MOISTURE, DRY SOIL CONDITIONS, AND LACK OF SNOW  COVER ALL MAKE THE WHEAT MORE VULNERABLE TO  LOW TEMPERATURES.  BUT OKLAHOMA STATE'S SMALL GRAINS SPECIALIST  TELLING AGDAY THAT IT'S A LITTLE EARLY TO PEG  DAMAGE.  HE SAYS, QUOTE, WINTERKILL WILL BE ON A  FIELD-BY-FIELD BASIS, AND IT WILL BE EARLY TO MID- FEBRUARY FOR US HERE BEFORE WE KNOW THE  EXTENT OF ANY DAMAGE. AS OF RIGHT NOW, I'M NOT  TOO WORRIED ABOUT THIS FOR OUR CROP HERE IN  OKLAHOMA.

CROP COMMENTS
THE COLD CONTINUES BUT IT CAN MAKE FOR SOME  PICTURESQUE SCENERY.  CINDI CLAWSON IS FILLING IN TODAY AND JOINS US NOW  WITH MORE.  GOOD MORNING, TYNE.  NICK WILHELM IN UNADILLA, NEBRASKA IS FEEDING  SOME HUNGRY COWS. HE SAYS IT WAS ROUGHLY -10  DEGREES AND A BALMY 18 BY THE AFTERNOON ON  TUESDAY. THANKFULLY, THAT AREA IS EXPECTED TO SEE A 'WARM  UP' THE END TO EARLY NEXT WEEK.  AND CONGRATULATIONS TO OUR JANUARY AGDAY  FACEBOOK COVER PHOTO WINNER, NORM RAY OF  GREEN BAY, WISCONSIN. NORM SENDING US THIS PHOTO WHERE HIS DAUGHTER  BOARDS HER HORSE, CHARM PICTURED ON THE FAR  RIGHT.  THIS WAS TAKEN IN RURAL NORTHEASTERN WISCONSIN  RIGHT OFF LAKE MICHIGAN.   AND NOW HERE ARE SOME HOMETOWN TEMPS. 

TEASE
STILL TO COME, WHAT'S PLAYING IN SOYBEAN PRICES'  FAVOR IN THE NEW YEAR? THAT'S ANALYSIS.  PLUS, WHY ONE RESTAURANT CHAIN'S DECISION TO  SERVE UP A MEATLESS BURGER COULD PLAY INTO A  LARGER TREND FOR THE MILLENNIAL GENERATION. 

FLOOR OF THE CME
IN AGRIBUSINESS,A MIXED DAY IN CHICAGO. TO FIND  OUT WHY, LET'S HEAD TO THE FLOOR OF THE CME.  I BEEN GENERALLY SIDEWAYS TRADE FOR THE GRAIN MARKETS TODAY WITH THE LONE EXCEPTION BEING REALLY THE KANSAS CITY WHEAT CONTRACT WHICH HAS BEEN TRADING HIGHER OVER THE COURSE OF THE DAY MOSTLY FIVE OR SIX CENTS HIGHER GOING INTO THE CLOSE. OF COURSE THE KC WHEAT MARKET IS FEELING THE EFFECTS OF ALL THE WINTER COLD AND THE COLD WEATHER SEEN OUT IN THE GREAT PLAINS AND ALSO THE CROP RATINGS THAT CAME OUT YESTERDAY FOR GREAT PLAINS STATES SHOWING THAT THE WINTER WHEAT CROPS THERE REALLY IN TOUGH SHAPE. THANKS VERY MUCH. THIS IS JACK SCOVILLE VICE PRESIDENT OF PRICE FUTURES GROUP HERE ON THE CME GROUP WITH SOME COMMENTS FOR THE MARKET.

AGRIBUSINESS
SOYBEANS SAW SOME GREEN IN CHICAGO WEDNESDAY,  BUT ARE STRONG PRICES A TREND THAT COULD  CONTINUE THROUGHOUT THE NEW YEAR? CLINTON  GRIFFITHS IS IN SEARCH OF HTE ANSWER.  DOUG WHIRLING BOWER TRADING OUR GUEST HERE TODAY TALKING ABOUT  THE SOYBEAN MARKET DOUG AND YOU KNOW AS WE LOOK FORWARD INTO  18 WE SEE WHAT THE PRICE IS. WE SEE WEDTECH ANTICIPATED  ACREAGE IS GOING TO BE UP AGAIN WE THINK OR AT LEAST ATOM'S GOOD  AS IT WAS. WHAT DO YOU SEE OUT THERE ON THE HORIZON FOR THE  SOYBEAN MARKET. WELL THE BEANS ONE OF THE BIGGEST THINGS WE'VE  SEEN YEAR OVER YEAR IS DEMAND JUST CONTINUES TO EXCEED  EXPECTATIONS. OKAY. AND ONE OF THOSE BIG THINGS OBVIOUSLY IS  CHINA YOU KNOW FOR EXAMPLE YOSHII SAYS THEY'RE GOING TO IMPORT  97 MILLION TONS. THEY'RE PROBABLY MORE LIKELY OVER 100 3. NOW  BACK IN 2008 AND THIS EXAMPLE KIND OF SET THE TONE OF WHAT I'M  GETTING YOU KNOW BRAZIL IS JUST COMING ONLINE. 44 MILLION METRIC  TONS IS HUGE CROP BEING WORTH FIVE BUCKS. RIGHT NOW THEY'RE  GROWING 100 EIGHT MILLION METRIC TONS AND WE'RE TEN DOLLAR BEANS.  JUST STOP AND THINK ABOUT THAT. THINK ABOUT HOW MUCH OIL  CONSUMPTION HAS INCREASED OVER A DECADE AND A HALF AND IT'S  GOING TO CONTINUE TO DO SO. AND SO WE HAVE A COUNTRY WHERE  CHINA HAS ALL THIS PROTEIN CONSUMPTION WHETHER IT'S THEIR  LIVESTOCK OR THEIR DEMAND IN THIS MIDDLE CLASS IT'S GROWING THAT  WANTS MORE AND MORE AND MORE. YEAH AND IF IT WASN'T FOR BRAZIL  YOU CAN IMAGINE WHAT THE PRICE OF BEANS WILL BE RIGHT NOW. AND  THE LAST THING I'LL LEAVE YOU WITH IS YOU KNOW WE'RE SO FOCUSED ON  CHINA HOW MUCH THEY USE IT BY 2022. INDIA IS ACTUALLY GOING TO  OUR POPULATION AND WE DON'T EVEN TALK ABOUT ANY OF OUR  DISCUSSIONS WE'RE SO CHINA FOCUSED SO RIGHT. RIGHT. YOU KNOW  THERE'S SOME VERY GOOD THINGS GLOBALLY FROM A DEMAND  STANDPOINT. THAT IS. ALWAYS CATCHING UP. IT'S ALWAYS STAY IN LOCK  STEP WITH SUPPLY. GET OUT OF HAND WE JUST SOME TYPE OF HICCUP  COULD MAKE THAT MARKET A LITTLE BIT MORE OF IMMEDIATELY  INTERESTING AS OPPOSED TO LIKE SOME OF THE OTHER MARKETS LIKE.  RIGHT. YEAH WELL AS WE WATCH THESE ACREAGE NUMBERS COME OUT  IN THE NEXT YEAR OR SO AND SEE THAT DEMAND CONTINUE IN THE  ACRE'S NUMBERS CONTINUE TO GO UP IT'S GOING TO BE INTERESTING TO  WATCH. DOUG THANK YOU FOR BEING HERE. WE'LL BE BACK IN JUST A  MINUTE.

WEATHER
WELCOME BACK TO AGDAY. TIME NOW TO CHECK WEATHER WITH  METEOROLOGIST CINDI CLAWSON. CINDY THE FIRST TIME I'VE SEEN YOU  IN THE NEW YEAR. YES. HAPPY NEW YEAR. HAPPY NEW YEAR TO  YOU AS WELL. HOPEFULLY YOU DO IT SOME TIME OF THE HOLIDAYS WITH  YOUR FAMILY A LITTLE BIT. BUT THERE WAS SOME WORK TO DO THERE AS  WELL AS THERE ALWAYS IS. BUT BOY WE'RE WORKING HARD IN ALL THE  WEATHER LABS ACROSS THE COUNTRY SPECIAL FOR FOLKS IN THE  NORTHEAST. CHECK OUT THIS SYSTEM. IT'S A VERY STRONG WHAT WE CALL  KIND OF AN EAST COAST BOMB BECAUSE THE PRESSURE IS JUST  DROPPING SO QUICKLY. BUT THAT'S GOING TO BE LIKE A NOR'EASTER  GOING UP THE EAST COAST AND THAT'S GOING TO BRING SNOW ALONG  THE COAST. NORMALLY WE MIGHT SEE A LITTLE BIT OF RAIN OUT OF THIS BUT  THE TEMPERATURES OBVIOUSLY HAVE BEEN VERY VERY COLD IN MUCH OF  THE EASTERN TWO THIRDS OF THE UNITED STATES. ELSEWHERE WE'RE  GOING TO BE SEEING LAKE EFFECT SNOW COULD BE HEAVY IN SPOTS  ESPECIALLY OFF LAKE MICHIGAN AND OFF OVER TOWARDS BUFFALO AS YOU  GET OVER TOWARDS LAKE ERIE AND LAKE ONTARIO AS WELL. NOT A LOT  GOING ON IN THE PLAINS STATES AND THE ROCKIES AS WELL. BUT WE'RE  GOING TO SEE SOME MORE MOISTURE COMING INTO THE PACIFIC  NORTHWEST AS WELL. THERE GOES THAT LOW PRESSURE SYSTEM  CONTINUING ITS NORTHWARD TRACK AGAIN. NOT A LOT GOING ON IN THE  NATION'S MIDSECTION. IT'S GOING TO BE FAIRLY QUIET ESPECIALLY AWAY  FROM THE GREAT LAKES. HIGH PRESSURE WILL SETTLE IN AND THAT WILL  HELP TO KEEP THINGS ON THE DRY SIDE. WE'LL START TO SEE THAT RAIN  AND UPPER ELEVATIONS SNOW MOVING INTO THE PACIFIC NORTHWEST.  NOW HERE'S YOUR PRECIPITATION ESTIMATE THE PAST 24 HOURS KIND OF  RIGHT OVER HERE IN THE MID-ATLANTIC STATES. NOT A TON ANYWHERE  ELSE BUT THEN AS WE HEAD ON THE NEXT 24 HOURS. LOOK AT THAT  WE'RE LOOKING AT. AT LEAST LIQUID PRECIPITATION TO BE ONE TO EVEN  TWO INCHES IN SOME OF THOSE SPOTS AND OF COURSE ALONG THE WEST  COAST AS WELL. BUT WHEN YOU FACTOR IN HOW MUCH SNOW THIS IS  SNOW DOWN IN GEORGIA FOLKS AND ALL THE WAY UP THE EASTERN MID- ATLANTIC THAT'S HOW COLD THE AIR HAS BEEN AND THAT'S GOING TO  CONTINUE ALL THE WAY UP THE EAST COAST. THAT'S WHERE THE BIG  HEAVY SNOWS ARE EXPECTED TO BE AS WE HEAD THROUGH THE NEXT  24 HOURS. TEMPERATURE WISE WE'RE STILL COLD ESPECIALLY IN THE  NORTHEASTERN QUADRANT OF THE UNITED STATES. SIX BELOW IN SIOUX  ST. MARIE WE'RE SEEING 10 IN CHICAGO TODAY WARM IN THE  SOUTHWEST. THAT'S WHERE THE WARM AIR HAS BEEN REMAINING HEADING INTO THE OVERNIGHT HOURS WE'RE GOING TO SEE THOSE LOW  TEMPERATURES DIPPING DOWN BELOW ZERO IN SPOTS VERY COLD AS YOU  GET ONLY IN THE TEENS ACROSS THE NORTHEASTERN UNITED STATES. GOT  ALL THAT SNOW COMING DOWN 20S AND 30S EVEN DOWN INTO TEXAS.  AND THEN AS WE HEAD INTO TOMORROW WE'RE GOING TO SEE SIMILAR  TEMPERATURES AS FAR AS HIGH TEMPERATURES ARE CONCERNED IN THE  GREAT LAKES AND INTO THE NORTHEAST SOME 40S AND 50S ALONG THE  SOUTH WESTERN PART OF THE UNITED STATES. THAT'S A LOOK AT YOUR  NATIONAL FORECAST. NOW LET'S CHECK ON THE WEATHER WHERE YOU  LIVE. MARBLES IN WYOMING SUNNY AND A BIT WARMER FOR YOU TODAY  WITH A HIGH TEMPERATURE OF 39 DEGREES. BUCHANAN MICHIGAN'S  SNOW HEAVY AT TIMES WITH A HIGH OF 15. AND THEN MADISON  MAINE. HEAVY SNOW WITH WINDY CONDITIONS A HIGH OF 23.

TEASE
STILL TO COME, AN ALARMING TREND IN MILLENNIAL  EATING HABITS... AND IT'S CATTLE PRODUCERS WHO  SHOULD TAKE NOTE.  PLUS, IT'S A MEATLESS BURGER GROWING IN  POPULARITY. AND NOW ONE MAJOR RESTAURANT  CHAIN IS JUMPING ON BOARD. 

DROVERS TV
THE U-S DEPARTMNET OF AGRICULTURE IS TAKING A  HARD LOOK AT MILLENIAL BUYING AND EATING HABITS.  AND IT TURNS OUT, THAT AGE GROUP PREFERS TO BUY  FRUITS AND VEGETABLES OVER MEAT.  USDA FOUND THAT MILLENNIALS SPEND THE SMALLEST  SHARE OF THEIR FOOD BUDGETS ON ITEMS LIKE GRAINS  AND MEAT-- BOTH RED AND WHITE MEAT.  THE STUDY ALSO FOUND MILLENIALS WHILL BUY RED  MEAT AS THEIR INCOME RISES. BUT THE TREND TO MOVE AWAY FROM MEAT IS  SOMETHING THAT'S A GROWING CONCERN WITH EACH  YOUNGER GENERATION.  AND ECONOMISTS SAY THAT'S WHY THE U-S NEEDS TO  FOCUS ON BOLSTERING MEAT EXPORTS VERSUS  DOMESTIC CONSUMPTION. WALMART, THE LARGEST GROCER IN THE WORLD SAYS  MILLENNIALS PURCHASES REVOLVE AROUND  TRANSPARENCY.  <WE SEE THE MILLENIAL CONSUMER RISING TO PURCHASE POWER. THE  MILLENNIAL CONSUMER WILL BE 30 PERCENT OF RETAIL SALES BY THE YEAR  2020. THEY ARE MUCH MORE INCLINED TO PUT THEIR PURCHASE POWER  IN THEIR DOLLARS WITH THEIR BELIEFS AND ALIGN THOSE WITH BRANDS AND  COMPANIES THAT WORK ON THINGS THEY CARE ABOUT.> A MAJOR RESTAURANT CHAIN IS JUMPING ON THE  MEATLESS BURGER BANDWAGON. AND THEY SAY IT'S  ALL BACKED BY CONSUMER DEMAND.  ACCORDING TO OUR REPORTING PARTNERS AT  DROVERS, T-G-I FRIDAYS HAS ANNOUNCED IT WILL TAKE  ITS BEYOND MEAT BURGER TO ITS 469 RESTAURANTS  NATIONWIDE.  <THE BEYOND MEAT BURGER IS A PLANT-BASED PRODUCT THAT THE  COMPANY TESTED AT A HANDFUL OF LOCATIONS IN OCTOBER. THE  BEYOND BURGER PATTY CAN BE SUBSTITUTED FOR ANY EXISTING BUILDS  FROM THE TGI FRIDAYS BURGER BAR MENU.> DAVID SPIRITO IS THE COPMANY'S CULINARY DIRECTOR  AND SAYS TGIF IS APPEALING TO TEH FOOD FOWARD  CONSUMERS IN 2018.  HE SAYS, QUOTE.  "IN ANSWERING GUESTS DEMAND  FOR NUTRITIONAL MENU ITEMS THAT FIT THEIR  LIFESTYLE NEEDS, WE SAW AN OPPORTUNITY TO  INTRODUCE NEWLY EXPANDED OPTIONS LIKE PLANT- BASED PROTEIN. BEYOND MEAT IS LEADING THE WAY IN  CREATING A JUICY AND DELICIOUS PRODUCT THAT  GIVES GUESTS THE SENSORY EXPERIENCE OF A  TRADITIONAL BURGER WITHOUT SACRIFICING TASTE,  END QUOTE.  TH COMPANY SAYS SINCE MAY, THE BEYOND BURGER  HAS SEEN TRIPLE DIG GROWTH. TYSON FOODS OWN 5  PERCENT STAKE IN THE MEATLESS BURGER. 

TEASE
STILL TO COME, THERE'S AN ART TO BEING THE BEST  BIRD DOG IN THE NATION. CHARLES DENNEY WILL POINT  US IN THE RIGHT DIRECTION, NEXT. 

IN THE COUNTRY
SOME OF THE MOST BEAUTIFUL CANINES ARE ALSO  ACCOMPLISHED HUNTERS. ENGLISH SETTERS - COMMONLY CALLED 'BIRD DOGS' IN  TENNESSEE - ARE GRACEFUL CREATURES WITH SHARP  SENSES. CHARLES DENNEY TAKES US TO A NATIONAL  COMPETITION FOR BIRD DOGS WHERE THESE ATHLETIC  ANIMALS SHOW THEIR SKILL.  SENSING THERE'S A FLOCK OF QUAIL JUST FEET AWAY, THIS DOG FREEZES,  INTENSELY FOCUSED, NOSE STRAIGHT AHEAD, BODY COMPLETELY RIGID. THESE ARE BIRD DOGS, WITH A MORE FORMAL NAME OF ENGLISH SETTER  OR ENGLISH POINTER. AND THAT'S EXACTLY WHAT THEY'RE DOING HERE, POINTING TO THE PREY. "THEY HAVE TO HAVE A GREAT MIND. THEY HAVE TO HAVE A GREAT  NOSE. BUT A GREAT NOSE IS NO GOOD WITHOUT THE GREAT MIND. THEY  ALSO HAVE TO HAVE THE PHYSICAL ATTRIBUTES TO MAKE THESE THREE  HOURS, AND STILL LOOK PRETTY GOOD AT THE END OF IT." THAT''S HOW LONG THIS  COMPETITION LASTS FOR RICHARDSON'S CANINE BUSTER, ONE OF 43  ENTRANTS IN THE NATIONAL BIRDDOG TRIALS AT AMES PLANTATION.  A PAIR OF DOGS ARE SET LOOSE TO FIND BIRDS, FOLLOWED BY A BEVY OF  HUMANS ON HORSEBACK.  JUDGES AWARD POINTS FOR POINTING, A TEST OF SKILL, STRENGTH AND  ENDURANCE, ALL TO DETERMINE WHO WILL BE THE ALPHA DOG? "GROWING UP IN MIDDLE TENNESSEE, MY DAD AND GRANDFATHER  OFTEN HAD BIRD DOGS ON OUR FARM. THEY'RE BEAUTIFUL, SWEET  ANIMALS, LOYAL AND CRAZY ATHLETES. THESE DOGS CAN RUN LIKE THE  WIND AND EASILY JUMP OVER A SIX FOOT TALL FENCE." "THEY'RE ABOUT LIKE MICHAEL JORDAN WOULD BE IN BASKETBALL, TO  REALLY BE CONSISTENT AND WINNERS THEY REALLY ARE AN EXCEPTION. A  LOT OF THEM ARE BRED FOR THAT."  AMES PLANTATION IS PRIVATELY OWNED LAND WITH THOUSANDS OF  ACRES MADE AVAILABLE TO THE UT INSTITUTE OF AGRICULTURE, ONE OF ITS  TEN AGRESEARCH CENTERS STATEWIDE.  THIS WAS THE 102ND TIME AMES HAS HOSTED THIS COMPETITION. "IT IS THE HOME OF THE NATIONAL CHAMPIONSHIP. IT WOULD BE THE  EQUIVALENT OF THE SUPER BOWL OR THE WORLD SERIES. THIS IS IT FOR  THESE FIELD TRIALS.   EACH DOG NEEDED AT  LEAST TWO PREVIOUS WINS JUST TO BE HERE.  SO IT'S AN HONOR TO COMPETE FOR A NATIONAL CHAMPIONSHIP.  GET YOUR NOSE IN THE GAME. JUST POINT THE WAY.  THIS IS CHARLES DENNEY REPORTING. THANK YOU, CHARLES. HE SAYS THE NEXT TRIAL AT  AMES PLANTATION STARTS FEBRUARY 12TH AND RUNS  ABOUT TWO WEEKS. THIS COMPETITION FIRST STARTED IN MISSISSIPPI 119  YEARS AGO.  

CLOSE
THAT'S ALL THE TIME WE HAVE THIS MORNING. WE'RE  GLAD YOU TUNED IN.   HAVE A GREAT DAY. 

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