AgDay Daily Recap - August 17, 2011

August 17, 2011 05:09 AM
 

TODAY ON AGDAY:
AUGUST 17, 2011

KC FED REPORT:
EXTREME WEATHER AND RISING INPUT COSTS ARE CUTTING INTO FARM INCOMES IN THE FEDERAL RESERVE BANK'S TENTH DISTRICT. THAT'S THE BOTTOM LINE TO THE MOST RECENT SURVEY OF AG BANKERS IN THAT REGION. THAT DISTRICT INCLUDES NEBRASKA, KANSAS, WYOMING, MONTANA, COLORADO, OKLAHOMA AND WESTERN MISSOURI. THE KANSAS CITY FED OFFICE SAYS THE SEVERE DROUGHT IN THE SOUTHERN PLAINS HIT ON SEVERAL FRONTS. IT LOWERED WHEAT YIELDS, PROMPTED RANCHERS TO LIQUIDATE COW HERDS AND INCREASED CATTLE FEEDING COSTS. IN THE CENTRAL AND NORTHERN PLAINS, RAINFALL WAS PLENTIFUL, BUT IT ALSO LED TO SEVERE FLOODING ALONG THE MISSOURI RIVER. DESPITE THOSE CHALLENGES, THE AG BANKERS WHO RESPONDED TO THE FED'S QUARTERLY SURVEY, SAW FURTHER GAINS IN FARMLAND VALUES. ALTHOUGH THE PACE OF GAIN SLOWED, CROPLAND VALUES ARE 20% HIGHER THAN A YEAR AGO.

MORGANZA FLOOD IMPACT:
FOR SOME FARMERS IN LOUISIANA, THERE'S STILL HOPE TO GET A SOYBEAN CROP THIS YEAR. SOME WRAPPED-UP PLANTING - NOT HARVEST - BUT PLANTING JUST LAST WEEK. THOSE GROWERS ARE LOCATED IN POINTE COUPEE PARISH, NORTHWEST OF BATON ROUGE.

MORGANZA SPILLWAY:
THIS IS WHY THEY GOT SUCH A LATE START - TORRENTS OF WATER ROARING THROUGH THE MORGANZA SPILLWAY, FLOODING TENS OF THOUSANDS OF ACRES OF LOUISIANA FARMLAND. ON MAY 14TH, THE CORPS OF ENGINEERS OPENED THE GATES TO REDUCE FLOODING TO SOME URBAN AREAS. THE CORPS CLOSED THE LAST BAY ON JULY 7TH. IN THIS REPORT FROM THE LOUISIANA FARM BUREAU, AVERY DAVIDSON RETURNS TO THAT PARISH TO SEE HOW PRODUCERS ARE STILL WORKING TO GET A CROP. WHILE THOSE FARMERS ARE THANKFUL TO PLANT A CROP IN THE ONCE-FLOODED FIELDS, HOMEOWNERS 1,600 MILES AWAY ARE THANKFUL TO GET HELP CLEARING THEIR FLOOD-DAMAGED HOMES. THAT STORY LATER ON AGDAY.

COMPUTER USAGE:
IN MACHINERY MINUTE IF YOU HAPPEN TO BE WATCHING THIS TV SHOW ON YOUR COMPUTER, THEN YOU'RE PART OF A GROWING NUMBER IN RURAL AMERICA WITH INTERNET. USDA JUST RELEASED ITS ANNUAL REPORT ON COMPUTER USE IN RURAL AMERICA. IT SHOWS A TOTAL OF 62% OF U.S. FARMS NOW HAVE INTERNET ACCESS, COMPARED WITH 59% IN 2009. DSL IS THE MOST COMMON METHOD OF ACCESSING THE INTERNET, WITH 38% OF U.S. FARMS USING IT. SATELLITE SERVICE MAKES-UP 15% OF U.S. FARMS. DIALUP ACCESS DROPPED TO 12%. CABLE WAS REPORTED AS THE PRIMARY ACCESS METHOD ON 11% OF THE FARMS.

MACHINERY MINUTE; AGCO:
ALSO IN MACHINERY MINUTE, WE CONTINUE TO PROFILE SOME OF THE NEW EQUIPMENT UNVEILED LAST WEEK DURING THE AGCO ROLLOUT IN KANSAS CITY. CALLING IT THE LARGEST AND MOST SIGNIFICANT PRODUCT LAUNCH IN THE COMPANY'S HISTORY, AGCO PRESENTED 15 NEW PIECES OF EQUIPMENT TO DEALERS. ONE OF THE SHOWCASE PIECES WAS A HIGH-HORSEPOWER TRACTOR UNDER THE MASSEY-FERGUSON BRAND. THE MARKETING MANAGER SAYS IT MIXES SUBSTANCE WITH STYLE. ALVIN SAYS THE NEW MASSEY FERGUSON TRACTORS ARE COMPLIANT WITH THE INTERIM-TIER-FOUR EMISSIONS MANDATE.  THE DEVELOPERS WENT WITH THE SCR TECHNOLOGY ON THE NEW TRACTOR LINE-UP. THIS MEANS FARMERS WILL ADD DIESEL EXHAUST FLUID - OR DEF - INTO A SEPARATE TANK. DEF IS THEN INJECTED INTO EXHAUST GASES TO REDUCE NITROGEN OXIDE. ALVIN SAYS THE HIGH-POWERED TRACTORS HAVE A REAL-TIME READ-OUT TO MEASURE EXHAUST FROM THE CAB.

ANALYSIS:
BILL BIEDERMANN

LUNCH AND LEARN:
THANKS MIKE. WELL, WHO SAYS THERE'S NO SUCH THING AS A "FREE LUNCH"? THAT'S PROBABLY TRUE. BUT WE HAVE THE NEXT BEST THING. WE INVITE YOU TO JOIN US FOR LUNCH AT THIS YEARS FARM PROGRESS SHOW IN DECATUR, ILLINOIS. ONCE AGAIN, AGDAY IS HOSTING OUR VERY POPULAR "LUNCH AND LEARN" PROGRAM. IT'S SET FOR TUESDAY AUGUST 30TH. WE'LL HAVE SEVERAL OF OUR POPULAR MARKETING EXPERTS ON-HAND. PLUS, YOU GET LUNCH AND A NICE PLACE TO SIT-DOWN. BUT DON'T WAIT - SEATING IS LIMITED. RESERVATIONS ARE ON A FIRST-COME, FIRST SERVE BASIS. SO PLEASE EMAIL US. SEND IT TO INBOX@AGDAY.COM. AND YES, IF YOU DON'T HAVE EMAIL, YOU CAN CALL US AT 800-792-4329....THAT'S 800-79-AGDAY. WE'LL NEED YOUR NAME AND NUMBER IN YOUR PARTY. FOLKS FROM OUR OFFICE WILL CONTACT YOU TO CONFIRM.

IN THE COUNTRY; FLOOD HELP:
CLEAN-UP CONTINUES IN MINOT, NORTH DAKOTA FOLLOWING THE CATASTROPHIC FLOOD THAT HIT THE CITY IN LATE JUNE. NUMEROUS AGENCIES AND VOLUNTEERS STEPPED-UP TO HELP, INCLUDING AN AG-BASED LENDER. NICK DREYER FROM KMOT-TV SAYS FARM CREDIT SERVICES QUICKLY FORMED A RESPONSE TEAM TO HELP THEIR EMPLOYEES...AND ANYONE ELSE. THANKS NICK. FOOD AND YOUR FAMILY IS NEXT.

FOOD APP:
IN FOOD AND YOUR FAMILY - THE STATS ARE CLEAR. MORE AND MORE CONSUMERS ARE TURNING TO THEIR MOBILE PHONES TO SEEK ANSWERS WHILE SHOPPING, ESPECIALLY THE SUPERMARKET. CONAGRA FOODS TEAMED-UP WITH SHOPPING AND TRENDS EXPERT PHIL LEMPERT. HE'S ALSO KNOWN AS THE "SUPERMARKET GURU." THEY LAUNCHED A NEW SMARTER SHOPPING I-PHONE APP. THE FREE MOBILE APP FEATURES THE SUPERMARKET GURU'S TIPS TO HELP CONSUMERS WHILE SHOPPING AT THE GROCERY STORE. FEATURES OF "SMARTER SHOPPING" INCLUDE LEMPERT'S POPULAR TIP OF THE WEEK, WHICH HELPS CONSUMERS MAKE BETTER SHOPPING DECISIONS AND SAVE MORE MONEY AT THE CASH REGISTER. IT WILL ALSO PROVIDE SHOPPERS WITH INFORMATION ABOUT RECALLS AND FOOD SAFETY ALERTS. YOU CAN DOWNLOAD THE APP AT THE I-TUNES STORE.

COFFEE DRINKING:
WHILE AT THE GROCERY STORE, DO YOU GRAB A CUP OF COFFEE? NEW MARKET RESEARCH SHOWS COFFEE PURCHASES CONTINUE TO CLIMB, AND NOT JUST AT PLACES LIKE STARBUCKS. TECHNOMIC MARKETING FIRM SAYS 60% OF THE CONSUMERS THEY SURVEYED REPORT DRINKING HOT COFFEE OR TEA WITHIN THE LAST MONTH. THAT'S SECOND ONLY TO THE 62% OF CONSUMERS WHO HAD CARBONATED SOFT DRINKS. 14% OF CONSUMERS SAY THEY ARE MAKING MORE PURCHASES OF REGULAR HOT COFFEE TODAY THAN THEY DID TWO YEARS AGO. BY THE WAY, THE AVERAGE PRICE FOR A CUP OF COFFEE IS $2.36, UP ELEVEN CENTS SINCE 2008.
 

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