Agriculture, PETA and the Super Bowl

Agriculture, PETA and the Super Bowl

The Super Bowl is this weekend and for the past few seasons agriculture has been winning on the television in terms of advertising.

Who can forget the Dodge Ram advertisement featuring Paul Harvey's musings in "So God Made a Farmer" in 2013? Last season it was the beef industry getting some love from Chevy with a little "Romance" between one eligible bachelor of the bovine variety and his lucky ladies.

This year's most buzzed about Super Bowl advertisement also has some agriculture ties. Budweiser for years has featured their iconic Clydesdales during Super Bowl television breaks.

There was the first occurrence of the steeds playing "Football," there have been streakers interrupt the draft horses game and the Clydesdales have even had to call in a referee to "Replay" a controversial call. A "Donkey" that longed to be on the team while a Longhorn steer just wanted to get out of the "Fence" that kept him from his friend.

In the past few years Budweiser has changed up the commercials from gut busting laughter to tear jerkers. First there was the rancher who had trained his Clydesdale colt only to see him leave as a member of Budweiser's pulling team, but luckily they are reunited. That led to some "Puppy Love", which helped setup the beer giant for their newest TV spot:

"Lost Dog" has been getting quite a bit of traffic with more than 11.5 million views on YouTube. It has already been parodied by another Super Bowl advertiser, GoDaddy:

“Journey Home” is a really funny take on what Budweiser has done, but animal rights activists don't seem to agree.

A petition was launched by animal rights advocate Helena Yurcho on Jan. 27 to remove the commercial because it promoted  “animal cruelty.”

It sure didn't look like any animals were hurt in the advertisement. The concern was over purebred dog sellers or "puppy mills" as they are known in the animal rights community.

Other groups like PETA and the SPCA jumped on the bandwagon and it forced GoDaddy's hand to remove the commercial from airing on Super Bowl Sunday.

"This morning (Jan. 27) we previewed GoDaddy’s Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad," said Blake Irving, CEO for GoDaddy.

Well, that looks like a win for animal rights groups, but there have still been some funny advertisements featuring animals that they can only complain about after the fact:

"Cat Herders" from EDS

"Cat Killer (Don't Judge 2 Quickly)" from AmeriQuest

"Maybe You Should Get a Dog" from Pedigree

"Mr. Quigley" from Sketchers

"Need a New Job?" from

Join the discussion: What are some of your favorite Super Bowl commercials?

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