As Arby’s brags in its slogan, “We have the meats.” And that doesn’t mean its standard menu fare of roast beef and turkey. Lately, the fast food chain has venison on its mind, and plans to test a new venison sandwich at 17 of its restaurants in six states.
The sandwich includes a thick-cut venison steak, crispy onions and juniper berry sauce on a toasted roll. According to Rob Lynch, chief marketing officer, the meat is marinated in garlic, salt and pepper before being cooked for three hours.
“Hunters hunt the meats, and we have the meats, so it makes sense for us to connect with them and offer a sandwich that they can’t get at any other restaurant chain,” he says. “We’re a brand that’s not afraid to take risks, and while the venison sandwich is probably the biggest stretch for us yet, it’s incredibly delicious, and we can’t wait to get into the hands of our guests.”
Arby’s is targeting a test market it says is in “heavy deer hunting areas” in Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee and Georgia. The sandwich will be sold starting on Halloween until November 28.
The company has also rolled out a hunting-themed advertising campaign earlier in October.