BASF urges growers to protect their seed investment with Headline® fungicide

October 17, 2008 07:56 AM

Pre-booking Headline for greater peace of mind

As corn growers make seed purchase decisions this season, BASF encourages growers to purchase Headline fungicide as they book their seed for the 2009 planting season.

"As growers are making their seed purchase decisions, they should also consider booking their Headline to protect their seed investment,” said Markus Heldt, group vice president, North America, BASF Agricultural Products. "BASF is committed to giving growers the most innovative crop protection products available to help maximize disease control and plant health and get the most out of every acre. By pairing their seed purchase with Headline, growers can have greater peace of mind knowing that these valuable assets are secured well before 2009 planting begins."

To meet the growing demand for Headline, BASF recently announced a $225 million investment in additional production facilities in Germany, France, Brazil and the United States. This increase in production capacity illustrates BASF's commitment to continually meet grower's needs.

"We have found through trials and research that Headline fungicide turns ordinary fields into overachievers," said Heldt. "When booking Headline, growers are encouraged to work with their retailer to secure the availability of their aerial applicator when it is time for Headline application."

Headline is the most researched fungicide on the market with over 5,000 on-farm trials in corn and soybeans in the past several years. In 2007, thousands of on-farm trials with Headline produced average yield boosts of 12 to 16 bu/A in corn and 4 to 8 bu/A in soybeans; however, Headline does even more than prevent disease and boost yield. By aiding in preventing disease, Headline helps plants to commit more energy and resources to growth efficiency and improved stress tolerance. This improves harvest ability in two ways -- without rot and other diseases, the plant stalk maintains its integrity, and since the plant is not battling disease, the stalks themselves are sturdier. The outcome is hardy, disease-free stalks that are less likely to lodge or to drop ears. All of this translates into a faster, easier harvest with more kernels in the bin.

For more information about Headline fungicide and other BASF crop protection products, visit

With sales of €3,137 million in 2007, BASF's Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF's Crop Protection division is to be the world's leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the Web at

BASF -- The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at 

Always read and follow label directions.

Headline is a registered trademark of BASF.
©2008 BASF Corporation. All rights reserved.
APN# 08-01-088-0030 pr

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