Cydectin, marketed by Boehringer Ingelheim, announced this week it became the livestock industry’s first sponsor of Wounded Warrior Project (WWP), a nonprofit whose mission is to honor and empower wounded veterans.
The vision of WWP is to foster more successful, well-adjusted generation of returning, wounded veterans from conflicts overseas. Cydectin’s "Honor Our Troops" program demonstrates support and gratitude for wounded veterans of today’s wars on behalf of beef and dairy producers.
"Our troops give the ultimate sacrifice by serving on the frontline for each of us each day," says Mike Randolph, Cydectin Brand Manager. "One of the most fundamental offerings we give them is our respect and support… and to help them succeed when they return."
Sales of Cydectin, the leading pour-on cattle dewormer, help support the project financially.