Borden Cheese Launches ‘Friends of Elsie’ Tour

August 3, 2011 09:28 PM

Tour teams dairy farmers and Easton Hamlin, 14-year-old country musician.

Source: DFA/Borden Cheese news release
Kansas City, Mo., July 29, 2011 – Dairy Farmers of America (DFA), the 100-percent farmer-owned cooperative that makes Borden® Cheese, has launched its Friends of Elsie® Tour, a hands-on exhibit that brings the farm to families through local dairy farmers, on-farm activities and a live country music experience.
Dairy Farmer at Friends of Elsie Tour 2011
Rob Leach, dairy farmer from Linwood, Kan., demonstrates a portable milking machine for a child at the Friends of Elsie Tour.
People may meet dairy farm families and take part in activities such as a cow portable milking machine, a cow-to-person height comparison chart, samples of cow feed and an interactive farm game. Information is also available to help consumers understand different types of cheese and butter. Tour stops include community events and state fairs.
“People have a growing interest of where their food comes from,” says Janine Smiley, spokeswoman for the Friends of Elsie Tour. “The tour delivers an edutainment experience, and introduces the multigenerational farm families that are committed to their land and animals and producing high-quality dairy products.”
Easton Hamlin – Friend of Elsie Joins the Tour
Country musician Easton Hamlin joins the tour as a Friend of Elsie. Hamlin, a 14-year-old rising star, performs original songs live at the Friends of Elsie exhibit area several times throughout each event.
Easton Hamlin Jiggle Jam  0001
Easton Hamlin,14-year-old country musician, performs at a recent Friends of Elsie event. Earlier in the year, Hamlin also performed at Dairy Farmers of America's annual meeting.
Hamlin’s song “Thirty Miles From Nowhere” was selected by the cooperative as the theme song for the cooperative’s annual meeting where he performed it for more than 1,000 dairy farmers. In support of his music and the Friends of Elsie Tour, he is also appearing on local country radio stations and TV shows singing songs from his current release.
“I’m extremely proud to sing and speak on behalf of Borden Cheese and dairy farmers across this great country,” says Hamlin. “The farm life is something that I grew up around, and sharing my experiences through my music has been a lot of fun on this tour,” adds Hamlin.
More information on Easton Hamlin can be found on his website.
Upcoming Friends of Elsie Tour Stops
·         Oklahoma State Fair - Oklahoma City, Okla. – Sept. 15-25, 2011
·         South Carolina State Fair - Columbia, S.C. – Oct. 12-23, 2011
·         North Carolina State Fair - Raleigh, N.C. – Oct. 13-12, 2011

Friends of Elsie is a multi-marketing campaign which features a TV commercial, national print magazine ads, in-store promotions and community events.
Borden Cheese products include a range of natural sliced, shredded, block and string cheese, in addition to cheese singles. Visit to learn more about the Friends of Elsie Tour.
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