Breaking News: USB Votes to Retain USSEC

February 16, 2010 06:00 PM
 

Greg Vincent, AgWeb Editor

The United Soybean Board (USB) has selected the U.S. Soybean Export Council (USSEC) as its primary contractor to implement its 2011 International Marketing program, according to a recent news release from USB. USSEC was chosen from three finalists for the position.
 
"We were very pleased with each of the respondents to our international marketing request for proposals, said USB Chairman Phil Bradshaw, a soybean farmer from Griggsville, Ill. "We want to thank the three finalists who participated in our full-board review. I want to thank them for their interest in the U.S. soybean industry. The board decided that USSEC, under a proposed new board structure and within the parameters of the chosen business model, could carry forth our efforts to export more U.S. soy.”
 
In December 2009, the board selected a model for international marketing. It seeks to build and utilize farmer-leader relationships with more of the U.S. soy value chain, specifically exporters both large and small, in contributing to U.S. soy market building efforts across our borders and overseas. These relationships will then enable the international marketing program to develop more targeted marketing opportunities.
 
One of the biggest challenges for checkoff farmer-leaders in 2010 will be to build on last year's international marketing efforts. More than 1.56 billion bushels of U.S. soy were exported in 2009, which set a record for the third consecutive year. Bradshaw says building and expanding overseas markets remain important not only to the success of U.S. soybean farmers today, but to future generations as well.
 
"USSEC is excited for the opportunity to conduct international marketing on behalf of the U.S soybean industry, says Ike Boudreaux, Chairman of USSEC and Lebeau, La. soybean farmer. "We look forward to the opportunity to work with all soybean organizations, the U.S. Department of Agriculture, U.S. soybean value chain partners and international customers to provide the best profit opportunities for U.S. soybean farmers.”


For More Information
United Soybean Board

United States Soybean Export Council 
 


You can e-mail Greg Vincent at gvincent@farmjournal.com.

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