Bring Kids Back to the Farm Despite Poor Economy

September 15, 2016 04:21 PM

There’s no question the farm economy isn’t doing so well right now. Corn is seeing prices below $4, cattle are in the red, and other signs show farming isn’t the best field in which to have a career. But this is exactly the time when kids should go back and work with their parents on the farm, says Bob Utterback of Utterback Marketing.

He predicts the next 15 to 20 years, ag culture will something people should take advantage of, citing a global increase of demand with a growing population, and innovations in technology like the autonomous tractors that were unveiled at the Farm Progress Show.

“Kids are going to have to be sophisticated,” said Utterback. “There’s fantastic opportunities compared to outside business.”

While the distant future looks promising, farmers have to get there first. Utterback forecasts the next 1 to 1.5 years, weak prices will continue. He says there are a lot of farmers that are 60 or older and lived through the 80s farm crisis and they don’t want to relive those days.

Parents will have to figure out ways to get their sons and daughters to come back to the operation, said Utterback. There are growing business opportunities when it comes to farming if you are “financially solvent” and a solid, proven history with bankers and neighbors.

“You got to convince them of the freedom of the job, the ability to grow equity,” said Utterback. “You can’t find very many $60,000 to $100,000 out there in the open market.

The biggest issue with parents getting children to come back to work? Working with parents.

“Dads and moms, you’re going to have to bend a little to bring the kids in,” said Utterback. “Now they’re adults and you can’t treat them like they’re 12-years-old anymore.”

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Spell Check

Mantorville, MN
9/15/2016 09:43 PM

  Gee Bob ur damn smart! Bet nobody ever thought that! Get a real job and don't waste our time with ur paid crap!

Ben Dover
Tulsa, OK
9/15/2016 08:52 PM


d kelly
southeast , IA
9/15/2016 09:05 PM

  theres no freedom to the job chained to debt and stress maybe not making ends meet for years . get your kids a good education and with a good work ethic 60 to $80,000 jobs are easy to find . farming will never change, over production and low or no profit has and always will be the norm. welcome the kids when they come to visit and wave good buy when they leave . they will be better off than working a lifetime for nothing!


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