Build a Stronger, Better Business at Profit College

February 6, 2012 05:39 AM

Farm Journal Media is excited to present a new one-day event that will help farmers maximize profits.

Make plans to join us in Ames, Iowa, on March 7 to participate in Farm Journal’s first-ever Profit College. This exciting event will feature the expertise of Farm Journal Economist Bob Utterback, Farm Journal Columnist Moe Russell and Top Producer Columnist Chris Barron.

"We feel that volatility will continue and production agriculture will experience cycles," Russell says. "We most likely won’t have the kind of margins in the future that we had in 2011."
He says attendees will learn how to understand these cycles and take advantage of them. "If you bulletproof your balance sheet during the good times, you can capitalize on opportunities that we know will occur when the economy cycles."

Producers will be asked to bring their own production data to the event. By doing this, Russell says, they will be able to drill down on their data and compare it with other attendees’. "It’s tough to find good individual benchmarking data," he adds.

Russell urges producers to put together a plan to manage margins and determine their profit potential for the years ahead. "You can’t manage what you can’t quantify," he says.

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Event Details

Farm Journal’s Profit College will be held from 8:30 a.m. to 4 p.m. at the Gateway Hotel and Conference Center in Ames, Iowa. Attendees who register by Feb. 10 will receive an early-bird rate of $129. After Feb. 10, the cost is $149.

The event is co-located with a Farm Journal Planter Clinic on March 6. If you register for both, you are eligible for a discounted rate of $119 for Profit College.

Learn more and register.

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