The California Milk Advisory Board (CMAB) has launched a letter-writing campaign to bring the dairy crisis to the attention of the state's consumers.
The letters urge consumers to buy California dairy products. In particular, it encourages them to look for the Real California Milk and Real California Cheese seals when purchasing milk, cheese, yogurt and other dairy products.
The letters (http://www.realcaliforniamilk.com/content/buy-local-and-support-california-dairy-farmers) were signed by CMAB CEO Stan Andre and sent to 30 daily newspapers in California last month. Andre writes that challenging economic times have forced an estimated 200 California dairy families to close their doors in 2009.
"It's important for consumers to understand how bad the dairy crisis is and that there are some very simple things they could do to support local dairy farmers,” says Andre.
The letter-writing campaign follows another recent CMAB effort to bridge the gap between consumers and the state's dairy producers. High-quality videos were produced earlier this year to introduce 10 dairy farmers and their families to consumers. See the videos at: http://www.realcaliforniamilk.com/.
Formed in 1969, the CMAB promotes products made with Real California Milk. The California Department of Food and Agriculture oversees the group.
Catherine Merlo is Western editor for Dairy Today. You can reach her at firstname.lastname@example.org.