Campaign Launched to Keep Chocolate Milk in Schools

November 9, 2009 06:00 PM

By Dairy Today Editors

Raise Your Hand for Chocolate Milk Badge

The National Dairy Council launched a campaign this week called "Raise Your Hand For Chocolate Milk" to counter efforts to remove chocolate milk from schools.

In attempts to improve the nutritional quality of school meals, some schools and lunch advocates are calling for a change that many health professionals agree could cause more harm than good when it comes to children's health: removing lowfat chocolate milk from the lunch line.

Health and nutrition organizations recognize the valuable role that milk, including lowfat flavored milk, can play in meeting daily nutrient needs, according to the campaign Web site."Now, the nation's dairy farmers and milk processors are joining the national conversation on healthy school lunches to highlight this growing issue and call on moms to help keep chocolate milk in schools with the Raise Your Hand for Chocolate Milk campaign."

The nation's milk processors (through the Milk Processor Education Program) and dairy farmers (through the National Dairy Council) have teamed up to provide the latest facts and science on chocolate milk's role in children's diets. Those interested can sign the "Raise Your Hand For Chocolate Milk" petition to show your support to keep chocolate milk on the menu in schools nationwide.

In its 2005 dietary recommendation report, the U.S. Department of Agriculture gave chocolate milk the green-light, saying:

Sugars can improve the palatability of foods and beverages that otherwise might not be consumed. This may explain why the consumption of sweetened dairy foods and beverages and pre-sweetened cereals is positively associated with childrens' and adolescents' nutrient intake.

You can read more of the argument at, or check out the official Facebook page.




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