Can Midwest Recapture Its Dairy Share of Market?

July 15, 2014 11:09 AM

The Midwest has the potential to capture its share of growing domestic and global dairy demand opportunities, according to a recently completed economic study funded by Midwest Dairy Association through the dairy checkoff.

The study, conducted by Blimling and Associates, Inc., was carried out under the direction of the Midwest Dairy Foods Research Center’s Dairy Economic Advisory Committee, consisting of dairy farmer and processor leaders.

Titled "A Path Forward," it points out the region’s land and water infrastructure, positive business climate, capital resource availability and favorable returns as key ingredients that could help determine its place in projected U.S. dairy market growth of 15 percent by 2022. With more than 10 percent of domestic milk production now being exported, the study was designed to assess the factors that could help Midwest states respond to the changing marketplace and continue to capture the significant economic impact provided by the dairy industry.

Milk production in the Midwest dipped to a 40-year low in 2004, but has rebounded by 15 percent as of 2013. Still, the study shows increasing land prices and tighter lending requirements have slowed the region’s ability to capture rapidly expanding dairy demand opportunities. Growth in processing capacity has been limited by relatively high farm milk prices, high freight cost and uncertainty surrounding future product mix.

At the same time, the study identified a potential Midwest role in "backfilling" for demand created by products leaving the country, as well as a focus on cheese and value-added products.

Three themes emerged from a series of interviews with dairy farmers and processors regarding the study’s findings: market assessment, public support to grow and thrive, and dairy development. Dairy industry leaders ? including co-op and private processors, dairy farmers and others - met to review the information in early June and expressed support for the following initiatives:

• Pursue a "growth and prosperity" strategy across the region, aiming to maintain share of U.S. milk supply while paying producers a nationally competitive milk price;

• Enhance state dairy economic development plans including South Dakota’s Dairy Drive, Grow Nebraska Dairy, Dairy Iowa and the North Dakota Dairy Coalition; and a repurposed Minnesota Dairy Leaders Roundtable;

• Identify pre-competitive domestic and global value-added product marketing challenges and opportunities through the Midwest Dairy Foods Research Center; and

• Build on Midwest Dairy’s consumer confidence initiatives to address dairy farmers’ "public license" to operate, thrive and grow.

Midwest Dairy and other stakeholders will determine how to apply the study’s recommendations and what further information is required, along with identifying what entities should be engaged in initiatives surrounding them.

The complete study can be found here:

Midwest Dairy Association® is a non-profit organization funded by dairy farmers to build demand for dairy products through integrated marketing, nutrition education and research. Midwest Dairy is funded by checkoff dollars from dairy farmers in a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit Follow us on Twitter and find us on Facebook at Midwest Dairy.

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