A new Facebook campaign started by Cargill Animal Nutrition will support the The Great American Milk Drive.
Cargill announced the #putyourherdfirst campaign which will not only promote the company’s new calf and heifer nutrition line, but will also donate milk to The Great American Milk Drive. For every person who uses the HerdFirst Facebook frame with the hashtag #putyourherdfirst from now until October 31, Cargill will donate three servings of milk—the recommended daily amount for Americans.
“We are proud to recognize the dairy farmers who put their herds first every day with a donation to The Great American Milk Drive,” says Daryn Kracht, commercial director for Cargill’s U.S. dairy feed business. “This campaign is one way for us to live our mission of nourishing the world, while supporting the industries and communities we serve.”
The Great American Milk Drive donates milk to Feeding America, providing food to a nationwide network of 200 food banks and 60,000 food pantries and meal programs. Cargill will donate up to 80,000 servings of milk through the program.
“Cargill’s gesture is a win-win for dairy farmers and for people who are challenged by hunger,” says Marilyn Hershey, Pennsylvania dairy farmer and Chair of Dairy Management Inc. “Times are tough for dairy farmers, but we also recognize that many people in our communities have it tough, too, and they don’t have access to nutritious foods such as dairy. While Cargill’s commitment to The Great American Milk Drive will help farmers, we are very pleased to also see families getting the food they desperately need.”
Since starting, The Great American Milk Drive has donated more than 1.8 million gallons of milk, equaling more than 28 million servings.
“Not many people realize how much fresh milk is needed at food banks across the country,” says Victor Zaborsky, vice president of marketing for MilkPEP, the group behind The Great American Milk Drive. “We’re grateful for programs like this one that not only help spread the word for that need, but are also helping us to meet our goal of providing more than 50 million servings of milk to kids and families in need by 2020.”
“This campaign is genius and very thoughtful,” says Maryland dairy farmer Katie Dotterer-Pyle, owner-operator of Cow Comfort Inn. “It’s a great way to show the public that we do indeed put our herds first. If a good number of farmers participate, I think it will make a positive impact on consumers.”
The HerdFirst frame can be found on Facebook by searching the term HerdFirst in the profile picture frames or by following the Cargill Cares Facebook page. For more details on the campaign, and to learn more about HerdFirst products, visit www.putyourherdfirst.com.