Cattle Industry Wants Marketing of Florida Beef

Cattle Industry Wants Marketing of Florida Beef

Florida cattle officials are asking the Legislature to create a marketing program that could raise up to $900,000 annually to promote beef consumption and research in the state.

The effort is called the "Beef Checkoff Program," after the 30-year-old national effort of the same name. The Ledger reports that the Florida version also would raise money through a $1 assessment on the sale of every head of cattle.

If approved by the Legislature, which begins its annual 60-day session March 3, and the governor, Florida cattle ranchers also must consent to the program by a majority vote in a referendum to be held within 6 months of its enactment.

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