Changing Policy One YouTube Video at a Time?

May 31, 2011 07:00 AM

National Cattlemen’s Beef Association (NCBA) is taking aim at the Environmental Protection Agency (EPA) again, this time, they are using YouTube.
It is no surprise that NCBA is taking a stand against EPA, it has happening for years. This time the group decided to take a different approach in combatting what they believe is unnecessary, costly and burdensome regulation of coarse particulate matter, also known as dust. The group decided to launch a YouTube video on the subject. Entitled Over Regulation All Over the Nation, the video makes the heated discussion much more approachable.

"Transforming a very important issue into a fun, creative visual that entertains viewers while educating them about a particular subject matter can be done easily using YouTube and other social media tools. Social media allows you to reach a whole lot of people who are likely not familiar with the war EPA has declared on farm and ranch families throughout the United States," said Mike Deering, NCBA Director of Communications. "We need to solidify our support within agriculture, but also rally the troops outside of our industry. This is bigger than just the cattle industry."
NCBA Chief Environmental Counsel Tamara Thies agrees that the issue deserves more attention than it has been given.
"We need people to recognize what EPA is doing and work to stop this agency that is out of control," said Thies. "Farmers and ranchers could go out of business if EPA continues regulating them out of options. This is a food security issue. Depopulating rural America is not good for anyone – including our struggling economy and consumers around the world who depend on U.S. farmers and ranchers for safe, nutritious and affordable food."
This issue has led members of Congress to introduce legislation preventing EPA from regulating dust in rural America, including the bill introduced by U.S. Representative Kristi Noem (R-S.D.), the Farm Dust Regulation Prevention Act of 2001, which has support on both sides of the isle. Thies encourages individuals throughout farm country to contact their legislators and ask them to take a stand for farm families across the country.
NCBA believes social media is an effective way to take this issue to the next level.





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