Checkoff Efforts Lead to New Dairy-Friendly Taco Bell Quesadilla

July 29, 2013 09:36 AM
Checkoff Efforts Lead to New Dairy-Friendly Taco Bell Quesadilla

Taco Bell, the largest Mexican quick-service restaurant chain in the United States, has launched the first of several dairy-friendly menu items, thanks to support from the dairy checkoff.

The Cantina Double Steak Quesadilla, featuring real pepper jack cheese, is the brand’s first offering of the Cantina Bell "chef inspired" menu to feature cheese and sour cream for dipping. The dairy checkoff and Taco Bell formed a partnership in 2012 that includes a dairy scientist, employed by the dairy checkoff, working at Taco Bell’s headquarters to grow dairy sales by helping develop entrees, desserts, beverages and breakfast items that feature dairy as a key ingredient.

"Taco Bell and the checkoff share a common goal – to grow sales through innovation," said Paul Rovey, Arizona dairy producer and chair of Dairy Management Inc.™, which manages the national dairy checkoff. "The Cantina Double Steak Quesadilla is a great example of how we can combine our resources to provide consumers with great-tasting menu options that feature dairy."

The Cantina Double Steak Quesadilla launched in late June and is available nationwide for a limited time.

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Spell Check

7/30/2013 02:47 AM

  Hooray! Another product manufactured with high quality California cheese produced at a financial loss to some farm family. In his book "Milk Money" Mr. Kardashian eloquently discusses whether it is right that "family farmers in America should toil so hard, produce a food so wholesome and so popular, and still lose money." Too late for me, FOR SALE sign already up with my lender waiting with hands out for all the money.


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