CommoditAg, an e-commerce business in ag retail, has named John Demerly as its second CEO since launching in 2017. Demerly joins CommoditAg from Corteva AgriScience.
CommoditAg has nine partner retailers across Kansas, Arkansas, Missouri, Iowa, Minnesota, Wisconsin, Illinois, Indiana and Ohio. The business offers online purchasing of crop inputs fulfilled by a retailer partner warehouse.
“We are proud to partner with progressive ag retailers and provide another option for farmers in how they choose to buy their inputs,” Demerly says.
Demerly gives these three priorities as he assumes the new leadership role on Sept. 1:
- Expand CommoditAg’s network of retailers
- Grow the company’s geographic footprint
- Foster relationships within ag retail, distribution and manufacturers
When asked where the business is heading a bit farther out on the horizon, Demerly says, “In three years, I see us being a market leader in the agriculture e-commerce space, offering a broader product offer and I see this model looked at as being a very well-respected extension of traditional ag retail.”
Demerly says he believes e-commerce will be an important option to offer farmers but it will never be a majority of ag input sales.
“We believe this market will continue to grow,” he says. “But, we also believe that ag retailers provide valuable service, information and insights that can’t be replaced with e-commerce.”
Demerly has worked in the ag industry for 22 years with leadership roles at Corteva AgriScience, Adayana Agribusiness Group and the FFA in Indiana. He’s also served on the board of directors for the Agricultural Retailers Association and Purdue University College of Agriculture Dean’s Advisory Council.
“We are extremely pleased to have attracted someone with John’s talents and experience to lead the organization as we continue to build-out a national and eventual global marketplace,” Bruce Vernon, Board Chairman for CommoditAg said in a news release. “CommoditAg’s growth requires a skilled leader such as John to fulfill our vision of being the farmer’s choice for e-commerce input needs and market access for suppliers through our network of carefully selected participants with fulfillment capabilities.”
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