JBS United, Inc., a company in the animal nutrition and health industry, has announced a rebrand to United Animal Health, Inc., according to a news release. The rebrand includes a new name, logo, look and modernization to the way the company does business.
“United’s new brand allows the company to differentiate themselves in the industry and make a clear distinction amongst other companies doing business with the same JBS initials,” the release stated.
“We have never had any relationship or connection with JBS USA or JBS S.A., but felt it appropriate to make that abundantly clear by dropping JBS from our name,” explained Trent Torrance, Chief Operating Officer.
“We had the opportunity to modernize our logo and our look to better reflect where we are going as company and where the industry is headed in the future, while pointing out permanently that we are not related to any other JBS company,” commented Doug Webel, President and CEO. “We’ve added Animal Health to our corporate name as we believe that nutrition is health and feel the research we do and the solutions we offer the industry all revolve around the health of the animal.”
The JBS meat company was involved in several scandals last year, as reported in several articles on PorkBusiness.com and on Drovers.com
“Our new name also keeps us connected to our heritage: United Feeds, the name we started with over 60 years ago,” Webel said in the release. “We are more focused now, than ever, on building our nutrition business, adding facilities and people, and expanding into different geographies.”
“As we embark on the next 60 years of this business, we are proud of our past but more excited about our future… a future that builds on the business philosophy that if the customer is successful, so are we,” noted John Corbett, Chairman of the Board, in the article.