PMI Reveals Three Trends in Feed Additives
Category driven by increasing pressure to deliver results; PMI is well positioned to meet market demands
From acidifiers to yeast, the feed additive market is booming.
“To be successful and competitive in the future, producers will need performance options that don’t yet exist,” explains Adam DeRosier, general manager of PMI, a business group of Land O’Lakes Inc. formed in 2015 to offer leading feed technology products. “To get there, we need to look at how components work together for greater outcomes.”
DeRosier says market pressures, including regulation and consumer-driven market demands, are driving demand for new feed additives. Globally, the market is projected to grow from $16.5 billion USD in 2016 to $22 billion USD by 2022, according to a 2017 report by Global Market Insights.
To meet the market’s need for a trusted, innovative feed additive company, PMI has repositioned its brand.
“We are launching PMI’s new look and feel in the marketplace this summer and look forward to expanding what’s possible in animal nutrition,” DeRosier says. “Our approach includes bringing the best ingredients and technologies together and combining them with comprehensive expertise across species, components and geographies to develop innovative additive combinations.”
Based on the company’s market presence and qualitative research conducted with nutritionists, producers, veterinarians and feed buyers across the livestock sector, it has identified three trends it says may shape the feed additive market.
1. Feed additives combinations will grow in popularity: More than 70% of producers now use more than one feed additive, and this will likely continue to grow. Producers see the benefits of combining feed additives to produce greater outcomes.
2. Producers are using data to align their teams: PMI’s research found that producers agree on just 60% of the top livestock performance and health challenges, leaving room for confusion regarding which challenges to address and how to do so. That means it’s important to track data, so teams are aligned on what’s most important for their operation and address the appropriate challenges with the right tools.
3. Producers and nutritionists trust independent research but will still verify it on the farm: As more feed additive options become available, it’s important to understand who to trust. When making feed additive decisions, producers and nutritionists are putting even more weight on both university research and on-farm testing.
To learn more about PMI and its products, visit www.pmiadditives.com
Diamond V Research Team Adds Food Safety and Quality Expert
Diamond V’s research team recently welcomed Dr. Bucky Gwartney, who has joined the company as Director, Protein Food Safety Research.
“I am happy to announce Bucky has joined Diamond V,” says Dr. Don McIntyre, Director, Global Research & Technical Service for Diamond V. “In his new role, he will be responsible for global meat quality and food safety research across all food animal species and protein groups.”
Gwartney received his BS in Agriculture, Food Industry from Oklahoma State University before earning his MS and PhD from the University of Nebraska, Lincoln. Prior to joining Diamond V, he worked for the U.S. Department of Agriculture's Agricultural Marketing Service. He was a member of the agency’s Standardization Division in Washington, D.C. where he helped to develop meat and livestock standards for the red meat industry.
While in Washington, Gwartney also served as deputy director and science advisor for U.S. Trade Representative (USTR) – Agricultural Affairs. He also worked as executive director for research and knowledge management for the National Cattlemen’s Beef Association (NCBA) in Denver, Colorado.
“Bucky is an excellent addition to our research team," adds McIntyre. "His more than 25 years of technical and business experience will help us expand Diamond V expertise into meat and muscle quality by helping to define Diamond V technology attributes, enhancing our proposition to stakeholders across the supply chain.”
Gwartney is based in Cedar Rapids, Iowa, and can be reached at: [email protected].
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