Connecting Consumers with Where Their Food Comes From

July 20, 2016 12:42 PM

WinField Crop Adventure Tells the Story of Modern, Sustainable Agriculture

You may have heard the statistic that 98 percent of Americans have no direct connection to agriculture.1 With no way to know what’s really happening in ag, consumers have misperceptions about farming and food production.  

Our industry is also facing the challenge of increasing global food production by 70 percent by 2050 to feed a projected population of 9.1 billion people, according to the Food and Agriculture Organization of the United Nations. However, there is little land available to add to existing farmland, and by 2030 water demand is projected to outstrip supply by 40 percent. Simply put, the agriculture industry needs to produce more food with fewer resources, and do so with minimal environmental impact. 

As we face these challenges, engaging with consumers in conversations about sustainable farming practices will be key in bridging the gap and helping our industry move forward.

To help lead these conversations, WinField has partnered with Fair Oaks Farms to create an educational experience that will help people better understand farming and food production practices. June 15, 2016 marked the grand opening of the new WinField Crop Adventure, an interactive experience that shares crop production stories and explains sustainable farming practices to grow more and more food using fewer and fewer resources. Through videos, touchscreen displays, puzzles and games, people of all ages can discover accurate and amazing information about crop production.   

This first step in educating the next generation was celebrated with members of the agriculture community and area kids who helped plant a pollinator garden outside the exhibit. Speakers at the grand opening event included Tom Vilsack, U.S. Secretary of Agriculture; Chris Policinski, president and chief executive officer, Land O’Lakes; Mike Vande Logt, executive vice president and chief operating officer, WinField; and Mike McCloskey, president, Fair Oaks Farms®.

This effort is a part of a much broader set of crucial industry conversations WinField is helping to lead. With food production becoming an increasingly scrutinized industry, it is more important than ever to turn outside the world of farming and provide a transparent window into how modern farmers grow the crops needed to feed a growing planet. We all need to think beyond the acre to grow more with less, and beyond the land to get the most from our precious natural resources like water. By thinking beyond farming, our industry can broaden the number of participants in this conversation, as we all work together to identify innovative solutions for the increasingly complex challenges of feeding the world. 

Learn more about the WinField Crop Adventure and other important conversations at

1 Fast Facts About Agriculture. Accessed May 3, 2016.


© 2016 Winfield Solutions, LLC
Legal Disclaimer: WinField is a registered trademark of Winfield Solutions, LLC.

Fair Oaks Farms is a registered trademark of Fair Oaks Farms.

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