A new hands-on exhibit at Fair Oaks Farms in Indiana has opened in hope of bringing producers and consumers closer together. The farm has partnered with WinField to create the new Crop Adventure exhibit.
“Consumers are continually becoming less and less a part of the farmscape; 98% of consumers do not have a connection to agriculture, and we’re looking to include them in where the story of food comes from,” says Joel Wipperfurth, Winfield’s Ag Technology Application Lead.
The exhibit will include an underground adventure where consumers can experience the realm of soil, seeds, roots and bugs. They will also be able to meet the producers who grow their food and learn first-hand about what it takes to produce food for the whole country.
“We’ll take people on a tour of the battle underground where you can see the things that the seed actually fights off, from seedling diseases to insects and talk about nutrient uptake in a fun, interactive way,” Wipperfurth says.
The exhibit also provides information about, sustainable practices, a room dedicated to technology, from drones to satellite imagery, and overall, a place for consumers and producers to interact with one another.
“You as a producer, have a trusted relationship with consumers to tell the story of how food is produced, and I think that’s one of the great opportunities here is for producers to come and interact with consumers and be able to help tell the story of where food comes from,” he says.
Listen to the full interview: