Ten years after its founding, CropMetrics has been acquired by CropX.
Both companies have been building their businesses on remote sensing capabilities to enable agronomic decisions.
The acquisition will deepen CropX’s product offering says president John Vikupitz.
“We are the only company in the world today that has a software team, hardware team, and agronomy team all under one roof to provide the whole package to farmers,” he says. “Growers are dealing so many companies with very little coordination between the companies. The industry is going through a phase where we should expect to see some consolidations.”
He says this acquisition is one step in simplifying technology for the grower while also bringing them new capabilities.
“Look at the industry of data-driven agronomy, and you’ll see it needs to evolve so growers can find platforms that are friendlier when it comes to making decisions in the field,” he says. “A lot of companies provide a lot of data, but it’s too confusing and overwhelming. In the soil sensing arena, we are committed to provide highly accurate data that can automate decisions.”
He says CropX saw a lot of “nice synergies” in CropMetrics and they also appreciated the existing sales footprint in the Corn Belt. CropX was founded in 2015 and has its headquarters in Israel.
“We like that CropMetrics positions the trusted advisor close to the farmer to help them adopt new technologies and optimize how it can improve their farm,” Vikupitz says.
Of note, the company is already working to integrate CropMetrics’ variable-rate irrigation and soil moisture product into their hardware.
“We will continue to provide user friendly and data rich products,” he continues.
CropMetrics was founded in 2009 by Nebraska farmer Nick Emmanuel.