Dairy Industry Fights Back with #MilkTruth

Dairy Industry Fights Back with #MilkTruth

The dairy industry is fighting back against attacks made towards milk’s value in diets. Though the new Get Real campaign consumers are learning about the power of milk and what kind of difference it makes compared to milk alternatives.

On Wednesday’s AgriTalk Victor Zaborsky, the marketing director for MilkPEP, discussed how the facts about milk are getting out.

“The truth is consumers are out there getting information from a lot of different sources. It is really important that we set the record straight and start telling the truth about milk,” Zaborsky says.

Misinformation has been put out on the Internet through sensational headlines without really reporting the science.

Zaborsky relates that the Get Real campaign is asking members of the dairy industry to help spread the good news about milk to the public through social media.

“We think there is a real opportunity for the farmers, milk companies and all of the supporting players to help us set the record straight,” Zaborsky adds.

In the short-term the truth about milk can be shared using the hashtag #MilkTruth.

Listen to the rest of Zaborsky’s interview here:

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Spell Check

Greenwood, IN
1/29/2015 09:30 AM

  Great article! This other comment is exemplifing the sensationalism that the article talks about.

wells, ME
1/30/2015 07:32 AM

  A "caring industry"..."farmers care about their cows"? It is necessary to to take a cow's calf away from her in order to give her milk to humans. This is one of the most uncaring thing you can do to a feeling animal: https://www.youtube.com/watch?v=Pp1RqaYNy9w

anrhony barthel
Monticello , MN
1/29/2015 09:56 PM

  Bill, Do you no any of the authors and or participants of the research studies? I to like to read research. You failed to mention the studies in the late 1990's that stated that milk and milk products cauaed cancer. Those studies were later proven false by other studies. That examined the nutritional benefits. You may refer to Hoards Dairyman. Sincerely, a well educated small dairy farm family as one of many sources. I do many research professionals. They would agree with me, along with many dietitians. By the way, mrfamily


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