Dairy Industry Launches Aggressive Social Media Campaign To Tell the Truth About Milk

Dairy Industry Launches Aggressive Social Media Campaign To Tell the Truth About Milk

Fed up with lies, distortions and half-truths, the dairy industry launched an aggressive social media campaign to tell the truth about milk at 8 a.m. this morning.

“We want to break the internet today,” says Mollie Waller, chief communication officer for Dairy Management, Inc. By 11:30 a.m., the campaign had already logged more than a half million media impression and responses.

Tagged with the hashtag ‘#milk truth,’ the feedback was 96% positive. DMI social media specialists did expect anti-dairy and vegan activists to push back, but Waller wasn’t afraid of the backlash. The dairy industry has solid, university research on its side about the nutrition, wholesomeness and safety of milk,” she says.

The effort is pushing five key facts about milk and dairy products, according to a media brief released by DMI and Milk PEP:

• Milk is a nutrient powerhouse – and it’s not just for kids.

• Milk is a real, wholesome and local product from family farms across the nation.

• Milk contains a lot that’s good, without the “bad” that some people think (like excess calories and fat)

• Milk is simple – especially compared to non-dairy milks that can have more than 10 ingredients.

• Milk provides high-quality protein (almond and other non-dairy milks may have just 1 gram of protein).

The campaign will also ramp up on-line media efforts against soy and almond milks. It will do so by simply pointing ingredient label differences. Milk from dairy cows contains milk and Vitamin D. Soy and almond ‘milk’ labels contain as many as 10 additives, including sugar, thickeners and even salt. And they contain just one gram of protein for every 8 oz. of beverage. Milk contains 8 grams of protein in every 8 ounce serving.

It seems incongruant that consumers purchase organic coffee and then add in soy or almond milk with all these additive ingredients just so it looks and tastes like real milk, says Waller.



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Spell Check

Allison Bowyer
Seattle, WA
2/1/2018 09:24 PM

  The soy milk I drink has 21% protein, no added oils and no added sugar an more calcium than dairy milk. Who’s not telling the truth Jim? ??

Cairns, GA
2/10/2016 05:18 AM

  Must be different in other countries because I live in Australia in a dairy farm area and it is not a cruel industry towards animals at all. Milk is a simple, delicious and nutritious food. My grandparents were dairy farmers and we drank warm, raw milk straight from the cow just before she was released back to her calf. Do you know the truth or is your country seriously doing that to their livestock? Perhaps too many people focus on only the negative which is usually media hyped. Unless you are actually, seriously allergic why switch to a man made product that is severely processed to compare to a natural product.

Belleville, WI
2/10/2016 11:27 AM

  I cannot speak for all dairy farms, but my husband & I are in the process of taking over his family dairy farm. We are a small certified organic dairy farm located in Wisconsin. Being organic, we are not allowed to use any chemicals, hormones, pesticides, etc. on any of our land. This includes our crops as well as our cattle. We drink our raw milk straight from our cooler in the milk house and I would not have it any other way. The milk is delicious, nutritious & free of any chemicals or added ingredients. Our cattle are treated very well on our farm. They go out to several different pastures every day during the spring, summer & fall (which is part of the requirements for being organic.) On hot, sunny days, we have a large sun shade for our cattle so that they can be in the cooler shade (along with a couple of shade trees.) During the winter, our cattle stay in the barn & will go outside for a little each day while we clean the barn & get them fresh bedding. Food & water are available to our cattle at all times. If our cattle become sick we can only give them organic or homeopathic tinctures to help them. Our calves are taken from their mothers after being born & put in larger pens in our barn. They will get their mother's milk for the first few days so they get all of the nutrients from her milk & then we give them milk from the cooler. The calves & heifers are bedded every few days to ensure clean bedding & none are kept in small huts or pens. We make sure to move our calves & heifers accordingly as new calves arrive so that they are never over crowded. Again, I cannot speak for all dairy farms & we are a smaller organic dairy farm, not a larger conventional dairy farm. But I encourage people to drink milk, especially organic milk. Check the label so you know what you are getting. Soy & almond milk will never measure up to REAL milk. & not all dairy farms are cruel factories that mistreat their animals. & our farm can attest to that! DRINK REAL MILK!


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