By Jim Dickrell
Vogue has its distinctive cover girl look. Glamour has its look. As does Harper' Bazaar—and Dairy Today.
Dairy Today has been featuring its own cows-with-runway-attitude on its covers for the past two years. The new format has turned heads, and was named the "most improved publication” by the Livestock Publications Council this past August.
To get its next round of covers, the Dairy Today editorial team set up a "studio” in the Dairymaster Sale Pavilion yesterday to shoot more glamour shots on the World Dairy Expo grounds. Cattle exhibitors from across the country graciously brought their bovine beauties to be photographed. The girls—both cows and heifers—were clipped, brushed, poofed and polished for their shoot.
Minneapolis professional photographer Steve Woit, who has shot numerous conventional covers for Dairy Today and Farm Journal, set up a backdrop and lights to get the high-detail, crisp images that are needed for the close-ups. Every dairy breed was represented in the shoot, and will grace Dairy Today's cover over the next year.