Deere Sales Face Pressure From Crop Prices Despite Recent Rally

July 14, 2015 05:19 AM
Deere Sales Face Pressure From Crop Prices Despite Recent Rally

Sales at Deere & Co. and other agricultural-machinery makers will continue to come under pressure from crop prices, despite the rally seen in recent weeks, Bloomberg Intelligence said.

While corn has gained 25 percent since mid-June, it’s still 48 percent below its 2012 peak of $8.49 a bushel. Corn is the largest U.S. crop and farmer sales and income are key indicators for machinery purchases.

“Farm machinery sales should remain pressured,” Karen Ubelhart, a Bloomberg Intelligence analyst, said in a report Monday.

The U.S. soybean outlook also lacks a “bright spot for farm equipment,” she said, after the U.S. Department of Agriculture last week forecast that average soybean prices in the 2015-2016 crop year will fall 8 percent.

The seven straight years of growth in equipment sales through 2013 was the longest period of expansion on record, according to Ubelhart, but farmers can now defer purchases after replacing a lot of equipment.

Shares of Deere, the world’s largest maker of farm equipment, have gained 8.8 percent this year. Agco Corp. is up 21 percent. The stocks have climbed partly on investor expectation that 2015 will be a trough year and the industry will rebound in 2016 as crop prices rise, said Brett Wong, a Boston-based analyst for Piper Jaffray Cos.

Wong said he’s skeptical about how long grain prices will rally next year, citing large corn stockpiles and upcoming harvests. Larry De Maria, a New York-based analyst for William Blair & Co., said in a July 10 report the biggest problem in the North American machinery market continues to be the glut of used equipment.

Sales at Agco and Deere will decline next year, according to the average estimates compiled by Bloomberg.

Ken Golden, a spokesman for Moline, Illinois-based Deere, declined to comment on the outlook for 2016.

Agco is working to reduce inventories this year and there is still a lot of uncertainty about crop harvests, said Greg Peterson, a spokesman for the Duluth, Georgia-based company. Agco is likely to provide 2016 sales forecast in December, he said.


Back to news



Spell Check

David Luker
Chamois, MO
7/20/2015 09:33 AM

  Hopefully as sales decline JD will return to focusing on customer service. I agree with the other comment on the consolidation of dealers and lack of inventory when you need a part. Seems customer service has suffered at the hands of consolidation and good equipment sales the last few years. I'm in the market for a new tractor but for the 1st time questioning if JD is the right partner based on local dealers and my customer service experience.

Chappell, NE
7/18/2015 10:00 AM

  Our "local" Deere dealer now owns 18 locations and each of those locations has maybe 6 parts in stock. NEVER can I get the parts I need without driving more than 200 miles. JD used to have the best and most loyal customers of any company but this hare-brained dealer consolidation of theirs is guaranteed to bring them down. I now go to GREAT lengths to buy what I need from ANYONE else. As we have seen so many times in agriculture, bigger is NEVER better.

medford, WI
7/15/2015 11:53 AM

  I Believe John Deere sales are down due to lower crop prices but ALSO because there competition CNH is extremely aggressive. I cannot believe how many diehard deere guys have been buying new blue tractors around here the last two years its unbelieveable.


Corn College TV Education Series


Get nearly 8 hours of educational video with Farm Journal's top agronomists. Produced in the field and neatly organized by topic, from spring prep to post-harvest. Order now!


Market Data provided by
Brought to you by Beyer