Deere and Stihl Partnership

November 11, 2008 11:18 AM

John Deere and Stihl have started a marketing agreement to make Stihl Inc. and Stihl Ltd. the preferred suppliers of gas-powered and corded hand-held equipment for John Deere commercial and consumer dealers. More than 500 John Deere dealers currently sell Stihl products, and this marketing agreement will lead to the substitution of John Deere–branded hand-held power equipment with Stihl products. The companies will engage in joint marketing efforts to increase awareness of both brands' product offerings available at qualified John Deere dealer locations.

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