Deere to Upgrade Popular Visitor’s Pavilion

July 24, 2008 07:00 PM
An Farm Equipment Special

Deere and Company has announced plans to consolidate its tourism activities at its popular Moline, Illinois location, and to enhance its John Deere Pavilion with new exhibits and a more comprehensive focus.

As part of the consolidation, Deere said it will close the John Deere Collector’s Center building but will continue offering many of the popular activities geared to collectors and enthusiasts such as tractor displays and auctions.

"The goal is to provide visitors with one place to experience the global nature of John Deere and the company's great history and heritage of advanced technologies and innovative products," said Al Higley, manager of John Deere Branded Properties.

The Pavilion has been a strong success since it first opened in 1997 and became one of the leading tourism attractions in Illinois outside Chicago. Deere said visitors have shown a preference to gain a full understanding of the company's history and future in one location. Enhancements will move the Pavilion's focus from being solely agricultural to include Deere's full range of products and services offered across the globe.

Making the announcement, Deere said enhancements will be phased in over time to ensure that operations at the Pavilion can continue without interruption. New interactive displays will be added and a broader range of equipment will be shown, possibly including concept vehicles.

The Collector's Center building will close by the end of October, after seven years of operation.

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