DeLaval Acquires Wisconsin Dealership

07:26AM Feb 04, 2014

DeLaval, a world leader in milking solutions, is pleased to announce the acquisition of substantially all of the assets of Modern Dairy Systems LLC, one of its authorized dealers in Northeast and East Central Wisconsin. The dealership will be organized within DeLaval Dairy Service, a division of DeLaval Inc. The move will strengthen the company’s presence and service in the second largest U.S. dairy state.

DeLaval has more than 15 years of experience successfully combining its expertise in milk production with the day-to-day knowledge of managing dealerships and serving dairy producers. According to DeLaval, Wisconsin’s 1.7 million dairy cows make the state a very attractive place to expand its dealership business.

"DeLaval is excited to acquire a progressive dealership like Modern Dairy Systems," said Christian Poggensee, DeLaval Regional President, North America. "It’s a solid business built in a highly competitive dairy state. I’m confident DeLaval Dairy Service will continue to develop the dealership by offering Wisconsin dairies a high level of service and know-how."

Modern Dairy Systems LLC was founded in 2001 by Dan Rasmussen and Steve Lamers. The business will continue to offer dairy producers DeLaval milking equipment, installation services and 24/7 maintenance from its six locations in Wisconsin: Brussels, Elkhart Lake, Ellisville, Gresham, Kaukauna and Oconto Falls.

Source: DeLaval