To help farmers identify marketing opportunities, even outside their normal area, Indigo Ag, Inc. is launching Indigo Marketplace. This is a digital platform that gets grain buyers the particular product they’re looking for and can help growers discover premiums. Because it’s digital, it gives both buyers and sellers access to a larger market.
"Marketplace allows me more options to market my grain. The ultimate goal is to get the best price, and Marketplace cuts out the middle man and gets my grain directly to a buyer who is seeking a premium, identity-preserved crop,” said Kansas farmer Keven Hiebert in a recent press release. “It's been very simple so far; I signed up and someone reached out to me within 24 hours about a great bid. The wheat bid that I accepted was $0.60 over the local price.".
In addition to providing digital transactions for grain buyers and sellers, Indigo facilitates grain quality testing, transportation and payment within the digital platform. It also supports long-lead bids, future delivery and basis contracts across the 40 states in which the company is a licensed dealer.
Indigo recently raised $250 million in financing to execute its new product portfolio, with its emphasis on growing Marketplace.