DMI Integrates Ingredient Program Within USDEC

October 26, 2009 07:00 PM
USDEC press release
The board of directors of the U.S. Dairy Export Council (USDEC) approved a plan to combine Dairy Management Inc.'s (DMI) domestic ingredients program with USDEC's export program to create a global ingredients marketing platform directed by USDEC members.
The move integrates the two into a single global initiative, maximizing efficiencies and impact of efforts to increase sales of U.S. dairy ingredients at home and abroad.
"Over the last few years, coordination has grown between USDEC and the DMI domestic ingredients program, providing important strategic leveraging and operational efficiencies,” says USDEC president Tom Suber. "But formally merging the two programs permits a better integrated industry role in directing a sales support capability to service the global ingredients market, where buyers, suppliers, product profiles, end-users and competitive pressures are largely the same whether selling internally or externally.”
This step comes on the heels of a comprehensive study on the impacts of globalization, conducted by the Innovation Center for U.S. Dairy, which highlighted the need to accommodate an increasingly global market. Combining the two ingredient programs directly addresses part of that need, Suber says.
The Export Council's scope and mission will be expanded to include responsibility for domestic ingredients marketing, and additional funding from DMI will be allocated annually against an approved business plan.

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