Editor's Notebook: Prepare Yourself to Ride the Tide

January 6, 2012 07:42 PM

These are exciting times in agriculture, when you can just about reach out and touch both the opportunity and the risk. Volatility in the commodities market and escalating input costs amplify both sides of the equation.

As Farm Journal Economist Bob Utterback writes in this issue, it’s time to prepare for the downside. Sooner or later, the bullish cycle of high prices, record incomes and good times in farm country will wash away. You want to be ready to ride the tide.

Listening to many of you voice concern about what will happen when the bottom eventually drops out—and how to be ready for it—motivated us to launch the Farm Journal Profit College.

The new event, to be held March 7 in Ames, Iowa, builds on the success of our other training events. We were barely finished with the first Farm Journal Corn College five years ago when Bob suggested that we someday host an event that helps farmers guard profitability.

That’s exactly what Profit College does. The one-day event leverages Bob’s expertise and taps into the experience of new Farm Journal columnist Moe Russell, who joins us after 12 years at Corn & Soybean Digest. You can read his column, The Bottom Line, here.

Moe’s column, much like Profit College, will deliver practical tips to maximize crop and livestock profitability. He’ll offer ways to analyze and execute production-related decisions to boost profitability.

You can learn more about the event at www.FarmJournalProfitCollege.com or call (877) 482-7203. If you can, come a day early to take in the Planter Clinic held on March 6. Hope to see you there!

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