Farm Journal Live: Something Smells About Burger King's Latest Ad

10:09AM Jul 15, 2020
Farm Journal Live
( Farm Journal )

Watch a replay of Wednesday's Farm Journal Live below:



Burger King this week launched an online ad campaign blaming "cow farts" for climate change and announcing an initiative to feed cattle lemongrass to reduce methane emissions. Today on Farm Journal Live, ag environmental expert Dr. Frank Mitloehner of the University of California, Davis, will talk about what the ad campaign gets wrong and how it may actually hurt efforts to address climate change.

Meteorologist Tom Downs of Weatherbell will also join Farm Journal live to look at the return of hot weather across much of the Corn Belt.