Farmers Edge Offers Centralized Data Analysis

March 9, 2017 08:00 AM
Farmers Edge Dashboard

Promising no more manual entry and one-app access to farm data, Farmers Edge’s Next-Gen FarmCommand helps digitize the farm. The group is also launching Corn Manager to help track the crop throughout the season and guide input decisions.

“Data is all we do. We’re not trying to sell crop protection products or seed,” says Mike DiPaola, Farmers Edge vice president of sales. “We help you better understand what you’ve done, how you can learn more and increase your farm's profitability.”

FarmCommand is fully integrated and takes information directly from your equipment and field. The dashboard features map manager and includes zone maps to identify performance across fields; as-applied maps to confirm applications, match prescriptions and compare application decisions to in-season imagery and yield maps; crop health maps for in-season monitoring; field variability maps that identify variability before canopy closure; harvest maps with yield data and end-of-season input evaluation; and profit maps, which integrate harvest data, commodity costs, product costs, application prescriptions and check strip data to calculate return on investment by zone.

“Corn Manager is designed to assist growers in reaching their targeted yields. The tool provides daily and on-demand updates on the status of nitrogen levels on a zone-by-zone basis,” Dipaola says.

Corn Manager tracks corn growth stages, helps plan nitrogen application and provides insight into crop health and variability. High-frequency satellite images are processed into field variability maps that help direct users to potential problem areas, which can help guide scouting, the company says.

On-farm weather stations and zone-based soil sampling contribute to the Farmers Edge nitrogen model. Corn Manager’s staging tool monitors and forecasts crop development to identify critical growth stages. The tool’s high-frequency imagery tracks crop progress and identifies problem areas within field. The staging and imagery can help farmers plan herbicide, insecticide, fungicide and scouting timing throughout the season, the company says. Corn Manager costs between $2and $4 per acre.

Currently, Farmers Edge is on 1.7 million paid-for acres in the U.S. and 9.2 million acres worldwide, with customers in Brazil, Australia, Eastern Europe and Canada. In addition to FarmCommand and Corn Manager, the company offers other decision agriculture solutions and boots-on-the-ground agronomic support.

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