Farmers Get a Voice on the National Mall

15:14PM Aug 12, 2019
FJF-AgThrough The Voice of the Farmer

In the shadow of the Smithsonian, where 24 million people visit a year, corn and soybeans are among the crops growing in an experiential garden.( Farm Journal Foundation )

More than 200 leaders representing USDA, EPA, conservation organizations, agribusinesses and food companies gathered in Washington, D.C., on July 26 to celebrate a shared interest in helping farmers and ranchers implement profitable conservation practices. The centerpiece: Agriculture Through the Voice of the Farmer. The interactive education installation on the National Mall will tell the story of modern and sustainable agriculture to millions of visitors annually.

America’s Conservation Ag Movement is a national education and engagement program designed to scale the adoption, documentation and beneficial outcomes of conservation agriculture. It will amplify the work of the Natural Resources
Conservation Service, public and private organizations and companies that improve the ecological impact of ag.

A Commitment To Ag

At the event, Farm Journal shared two major announcements. 

“First is a massive initiative to help drive the next wave of America's Conservation Ag Movement. This will become the largest public-private partnership ever dedicated to helping U.S. farmers and ranchers expand their adoption of conservation ag practices,” said Andy Weber, CEO of Farm Journal. “The second announcement is the unveiling of agriculture through the ‘Voice of the Farmer,’ an immersive educational experience on the National Mall, developed by the Farm Journal Foundation for USDA’s Agricultural Marketing Service.”

Greg Ibach, USDA Under Secretary for Marketing and Regulatory Programs, spoke about the agency’s commitment to build trust in food.

“Being part of the ‘Voice of the Farmer’ exhibit is a way for farmers to tell their own stories and show the face of that American farmer so consumers can realize we have the same values,” Ibach said. 


America’s Conservation Ag Movement is a unique partnership between leading agribusinesses, food companies, non-profit organizations, Farm Journal Foundation and Trust in Food.