Farmers Key to Agtech Investment

April 22, 2017 02:08 AM

A new “agricultural revolution” is brewing, but innovators are short on farmers to test the new inventions

If it seems like advanced agtech is invading farm fields across the U.S., you should see Silicon Valley. Investors have poured more than $10 billion into agtech inventions since 2014, according to AgFunder, an online marketplace tracking the sector.

One thing has become increasingly clear to many investors: farmers are key to the process. 

“We’re on the cusp of the next agricultural revolution, and this one is going to be digital as well as biological,” says Louisa Burwood-Taylor, AgFunder’s head of media and research. 

Just as the first relatively simple cell phones hit the market in the 1990s, touching off a race to innovation and fast adoption just a few years later, the same is happening in agtech, she says. “We’re just at the beginning.”

Of the $3.2 billion invested in 2016, the largest portion, 40%, went toward developing new food-service and e-commerce technologies, such as services that deliver fresh groceries and link consumers to food production, according to AgFunder. FreshDirect is one example in that group. 

The second-largest chunk of investment, 22%, went to new biotechnology tools, such as a microbial seed coating for cotton. Indigo Agriculture is an example in this category. 

The third-largest portion of investment, at 11%, went toward farm-management software. Farmers Edge is an example in this group.

The remainder of agtech investment in 2016 went to novelty crops; supply chain management; bioenergy and biomaterials; new kinds of food; and robotics, mechanization and other farm equipment.

More than 300 start-up companies and investors gathered in Silicon Valley recently to showcase their innovations and look for opportunities. Some (but certainly not all) of the new agtech creating buzz include:  

  • FarmDog: An online tool that uses independent data to illustrate your and your neighbors’ pest and disease management; 
  • Benson Hill Biosystems: A computational breeding platform that claims to breed new seed traits in half the time it typically takes; and
  • Blue River Technology: A company with a robotic sprayer that recognizes and reacts to the needs of individual plants.

One prominent theme of the conference was farmers. While Silicon Valley has plenty of data scientists, these start-ups are often short on real farmers to ground truth the new technologies, says Kirk Haney, CEO of a new agtech acceleration fund called Radicle, whose major backers include Bayer CropScience, DuPont Pioneer and the agtech venture fund Finistere. That can be an obstacle when investors are accustomed to high-tech
inventions going from drawing board to customer hands—and profitable mass adoption—in a year or less, he says.

“Investors have two enemies: time and money,” Haney says. “But once you involve venture capital, your enemy is time.”

Farmers interested in participating in user groups or volunteering to test new technologies—or, more importantly, who want to show off their own inventions—can visit Radicle’s website at and click on “Contact.” After all, Haney says, “You have to have dirt under your fingernails to know farming.”


 Dec. 11–13, 2017
JW Marriott, Indianapolis

How are you keeping up with this brave new world of technology? Attend the Farm Journal AgTech Expo. Watch for details soon and visit technology


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