Farmers Rank Their Favorite Pick-Up Trucks

January 13, 2016 05:12 PM

Most farmers have at least one pick-up truck. Do they have a favorite? Turns out the answer is yes – but it’s close.

Farm Journal Media surveyed more than 2,300 farmers in December 2015. Of the respondents, 95.4% own a truck. Of those, 34.7% report owning a Ford F-Series, narrowly edging out Chevy Silverado owners (32.7%). Other responses included:

  • Ram – 18.9%
  • GMC Sierra – 10.9%
  • Toyota Tundra – 1.7%
  • Nissan Titan – 0.1%

Other survey insights include:

  • Purchasing a pick-up truck, rather than leasing one, proved to be the runaway option for farmers, with 99% purchasing their vehicles.
  • 81% of respondents say they are “brand loyal,” but 67% say they would consider switching brands.
  • Respondents primarily rely on past performance when it comes to buying a new pick-up. But they do a fair amount of research prior to purchase, including reviewing materials from their car dealer, as well as third-party information online. Nearly half (49%) say they spend more than 10 days researching before making a purchase.

Respondents say these three considerations are the most important when purchasing a pick-up truck.

  1. American-made
  2. Dealer service
  3. Manufacturer and manufacturer’s warranty

And with regards to vehicle specifications and attributes, respondents list these five factors as the most important.

  1. 4-wheel drive
  2. Durability
  3. Engine size
  4. Cab configuration
  5. Best deal

According to a 2014 Farm Journal Media survey, Ford and Chevy also topped the list of farmer pick-up trucks a year ago, too.

What’s your top truck? Leave a comment and continue the conversation.

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Spell Check

Larry A Bauman
Connell, WA
1/14/2016 10:11 AM

  only Ford

Kenyon, MN
1/14/2016 09:44 AM

  I can't believe that farmers who are some of the most patriotic people in the country would own a foreign vehicle. The argument that they are mostly built here in the US holds no water because most of the money adds directly to our country's deficit and ends up in the country it comes from. Wake up!!

Broadus, MT
1/15/2016 11:12 AM

  Dodge is king on the ranch...we run on Cummins power


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