Farmers vs. Farming: Consumers See a Difference

September 22, 2011 06:30 AM

UPDATE: Tune in to the dialogues now! 

Consumers don’t draw a clear connection between farmers and the industry of farming. Or, that’s at least what the U.S. Farmers and Ranchers Alliance (USFRA) has concluded and is working to change.

 "America continues its love affair with farmers," says Keith Yazmir of Maslansky Luntz & Partners. In a recent study his group did on behalf of USFRA, they discovered that American food consumers trust farmers but fear farming.
Yazmir says that those who aren’t involved in production agriculture have an emotional connection to the people that grow their food. However, across the board that emotional connection does not translate to confidence in industry and food production.
In an effort to engage farmers and consumers in a dialogue about American farming, USFRA is hosting a national town hall-style meeting called Food Dialogues. Hosted in Washington, D.C. by Good Morning America’s Claire Shipman the Dialogues will take place at four locations and virtually across the nation via the Internet.
"Americans want to know where their food comes from, how it was raised and if it is good for their health long-term," said Bob Stallman, chairman of USFRA and president of American Farm Bureau Federation. "We realize farmers and ranchers haven’t always done the best job answering Americans’ questions about how food is grown and raised and hope the Food Dialogues event will be the start of an ongoing dialogue that addresses these questions and more. We hope everyone who cares about the future of food and how we provide healthy choices for people everywhere will join the discussion, including farmers of all sizes – small and large, conventional and organic, consumers and food decision-makers."
You can learn more about the Food Dialogues at You can also follow the discussion on Twitter by searching the hashtag #FoodD or using the Facebook App.
About USFRA: U.S. Farmers & Ranchers Alliance (USFRA), established in 2010 and headquartered in Chesterfield, Mo., currently represents more than 50 of the top farmer- and rancher-led organizations and agricultural partners. The Alliance includes prominent agricultural groups at the national, regional and state levels that have collaborated to lead the dialogue about their commitment to continuous improvement and best production practices. For more information on the Alliance, affiliates and partners and the movement to lead the conversation with Americans about today’s agriculture, visit;

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