Farming 2025: Big Data

September 30, 2013 07:01 PM

The following information is a Web Extra from the pages of Top Producer. It corresponds with the article "Navigate Big Data." You can find the article in Top Producer’s October 2013 issue.


Many businesses are working to develop solutions to help farmers make better decisions based on the mountains of data they’ve aggregated. Here are some of those businesses:

Bayer CropScience
Bayer CropScience has launched its new e3 sustainable cotton program, which for farmers who grow Certified FiberMax or authentic Stoneville cotton, makes it possible for buyers to identify where their cotton was grown using a certification database maintained by the company. Bayer says the e3 program also helps farmers make a commitment to continuous improvement in productivity, environmental quality, and personal well-being, Bayer says. Farm performance is self-evaluated though the Fieldprint Calculator, an online tool designed by Field to Market, the Keystone Alliance for Sustainable Agriculture, and verified with in-season and post-harvest third-party audits.
Launched by the Climate Corporation, provides up-to-the-minute data for field-level monitoring, yield forecasting, crop insights and decision support for daily and seasonal production decisions. With growers can get snapshot views of recent and forecasted precipitation and other weather conditions on their fields to manage their daily work. Simply select fields through an interactive map, save those fields, and check them at any time from a computer, tablet or smartphone.

Field Connect
John Deere is unlocking environmental data for farmers to better understand real-time field conditions. Expanding on the John Deere Field Connect soil moisture monitoring system introduced in 2012, John Deere has added environmental sensors and features that allow farmers to document more information directly from the tractor.

Detailed site-specific information allows producers to more efficiently use water resources, as well as schedule and perform other agronomic practices dependent on soil and environmental conditions. From the sensors, field-specific soil moisture and environmental data is transmitted to a secure website for viewing, and John Deere Field Connect customers can program the system to receive alerts based on set parameters. Field Connect then charts the data from the readings over time, allowing producers to identify trends. The system can be customized to each field depending on the objectives of each customer.

Pioneer Field360
DuPont Pioneer, has expanded its support for a wide variety of farming decisions, including seed selection, in-season crop management and water and fertility. The first wave of services, branded as Pioneer Field360, can help farmers use data to increase productivity with timely and actionable information. The suite of apps and digital management tools includes:

  • Pioneer Field360 Notes app, which streamlines and organizes field-by-field agronomic information that can be shared among DuPont Pioneer agronomists, sales professionals and farmers.
  • Pioneer Field 360 Plantability app, which allows farmers to scan a seed tag and indicate their planter type to improve planter performance and seed-drop accuracy.
  • Pioneer Field360 Select, which is a mobile subscription service that runs on any computer or tablet with Internet access. The web-based software allows farmers to monitor their fields by "management layers" in real-time for precipitation, growing degree units and corn growth stage development.


Some farm data ventures, such as the Monsanto Integrated Farming Systems program, are developing highly farm-specific field prescriptions that help deliver localized hybrid and planting rate recommendations. The initial offering, called FieldScripts, will double its testing efforts through Monsanto’s Ground Breakers research program with DeKalb corn hybrids this year and will be commercially available in 2014. With FieldScripts, the prescription is delivered as a complete product to the farmer.


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