France Fines Yogurt Makers for Price Fixing

France Fines Yogurt Makers for Price Fixing

France's competition authority handed the country's top yogurt makers 192 million euros ($203 million) in fines Thursday for fixing prices over the course of several years, striking secret deals in hotel rooms and on special phone lines created to avoid detection.

The decision announced Thursday targets 11 companies — including Yoplait and Lactalis — that represent 90 percent of the French market in yogurt and related products.

The cartel was uncovered thanks to a special procedure that allows companies to report their own price-fixing activity to regulators in exchange for reduced punishment. Yoplait, majority owned by U.S.-based General Mills Inc., was the first company to report the activity, and was given no fines.

Lactalis said it would appeal the decision, arguing in a statement that the fines "overestimate in an obvious way the gravity of what happened, and their impact on the economy." The company insisted that it is committed to obeying the law.

The ruling found that the companies agreed on how and when to raise prices from 2006 to 2012, and divided up volumes, seriously disturbing the market.

Yogurt executives held a series of secret meetings via dedicated phone numbers and in hotels, a famed Paris cafe and the Left Bank apartment of one of the company directors, it says.

The last big ruling by the competition authority targeted makers of toothpaste, shampoo and cleaning products. The regulator fined 13 consumer-products makers about 950 million euros for price-fixing, including U.S.-based Colgate-Palmolive, Procter & Gamble, and Sara Lee and Anglo-Dutch firm Unilever.

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