Fuel Up to Play 60 Launches Spanish-Language Version


Fuel Up to Play 60, the nation’s largest in-school wellness program founded in part by the dairy checkoff, is now providing resources to help Spanish-speaking communities live healthier lifestyles through good nutrition, including low-fat and fat-free dairy, and physical activity.

Culturally relevant resources in Spanish are available at FuelUptoPlay60.com to help extend the program’s reach to students, teachers and families across the nation.

Increasing access to Fuel Up to Play 60 is critical as the Hispanic population in schools is projected to increase to 29 percent of total enrollment by 2024, and Spanish will be the most spoken non-English language in the United States.

“The dairy checkoff is pleased to broaden our Fuel Up to Play 60 resources and make them available to a growing and vital segment of our country’s student population,” said Paul Rovey, Arizona dairy farmer and chairman of Dairy Management Inc., which manages the national dairy checkoff. “All kids deserve the opportunity to lead a healthy life. Fuel Up to Play 60 can help make this happen.”

Fuel Up to Play 60 is in more than 73,000 schools nationwide and has led to 13 million students eating better by adding nutritious foods such as low-fat and fat-free milk and milk products to their meals. Additionally, 16 million students are getting more physically active.

Fuel Up to Play 60 was founded by the National Football League (NFL) and National Dairy Council (NDC), with support from USDA. It is the flagship program of the GENYOUth Foundation, which generates additional resources for Fuel Up to Play 60.

The PepsiCo Foundation, a GENYOUth partner, provided funding to develop the Spanish-language materials and resources. The company also provided grant dollars to further support health and wellness activities and programming within Los Angeles Unified School District and Miami-Dade County Public Schools.




About Dairy Management

Dairy Management Inc.™ (DMI) is funded by America’s more than 45,000 dairy farmers, as well as dairy importers. Created to help increase sales and demand for dairy products, DMI and its related organizations work to increase demand for dairy through research, education and innovation, and to maintain confidence in dairy foods, farms and businesses. DMI manages National Dairy Council and the American Dairy Association, and founded the U.S. Dairy Export Council, and the Innovation Center for U.S. Dairy. 


About GENYOUth

Founded through an unprecedented public-private partnership with National Dairy Council (NDC) and the National Football League (NFL), and committed to child health and wellness, GENYOUth brings leaders in health, education, government and business together in a movement to help America's youth achieve a healthier future. Their flagship program, Fuel Up to Play 60 (FUTP 60), is the largest health and wellness program in schools across the country and is currently active in more than 73,000 schools. Launched with additional partnership support from the U.S. Department of Agriculture (USDA), FUTP 60 encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. GENYOUth and FUTP 60 empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. When youth take action, change can happen. For more information, visit www.genyouthfoundation.org.



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