Bluetooth your food
As consumer concern for where their food comes from and demand for transparency increases, Kakaxi is developing a new “smart farm” system to better connect farmers and consumers through technology.
Developed by an international team of farmers, entrepreneurs and researchers, Kakaxi's smart farm monitoring device utilizes Bluetooth technology, its own social media platform, solar power and both internal and external sensors to literally bring the farming process to your smartphone or tablet.
How it works
The actual device is solar powered and uses internal sensors to measure atmospheric elements, such as temperature, humidity and daylight hours. Additionally, there are external sensors, which run from the bottom of the device into the soil to measure key soil and plant vitals. Another interesting feature is the time lapse camera. This camera records the complete seed to harvest process.
All this information is then stored in a secure cloud and is available to the farmer 24/7 through a downloadable app. The farmer can then share any or all of this information with consumers who also have the app.
Even more impressive, the company plans to give the Kakaxi device to farmers for free.
Is this the future of the food market?
Consumer mistrust toward the food industry, anti-science sentiment widely spread through the Internet and a demand for transparency begs the question: Is 24/7 observation the future of the food industry?
With drones flying over fields and ranches, satellite images readily available for nearly any area in the world and approximately 98% of the American population removed from farming, it’s not too radical of a concept, nor is it a bad idea to bring more awareness to the general population.
Today’s various social media platforms connects people in a way never dreamt of before. The Internet has created twenty-four hour availability for everything from shopping to general information. No longer do we ask a question, we simply Google it with our smart phone.
Kakaxi is one of many technological concepts reshaping the food industry. Privacy is no longer an option in food production, however, that’s not necessarily a bad thing.
Another value added feature to devices like Kakaxi, is the fact that not only are you and your farm available to the consumer, the consumer is available to you. This is a huge advantage from a direct selling point. You can market your product from your phone and you don’t have to do anything more than your daily chores.
This device also keeps you on your toes while providing vital information specific to your field. Again, not a bad thing. You are not the only one who can see your progress… and failures anymore. They are now advertised via the device. While this would ideally encourage a farmer to perform their very best, it also allows problematic issues to be advertised to a wide array of individuals, possibly experts who can help. In addition, you have sensors tracking specific atmospheric information, which is without question a key element to any farming operation.
Farming is evolving, reshaping and transforming its very essence, while maintaining an age-old integrity of hard work and perseverance. New technological advances allow farmers to not only be more efficient, but market more effectively to a growing consumer population. Many of these consumers are curious, too. And like most information, it’s best to come straight from the horse's mouth, so to speak.
Listen to the three part interview with Kakaxi's Adam Smith on Consumer Ag Connection.
Part 1 - Bridging the Gap From Farm to Table:
Part 2 - Another Way to Talk with Farmers:
Part 3 - Another Way to Talk with Farmers: