General Mills Teams with Dairy Checkoff To Enhance Breakfast Programs

July 20, 2010 07:00 PM
Source: Dairy Management, Inc.
General Mills Foodservice has committed $100,000 to help schools build their breakfast programs through National Dairy Council’s Child Nutrition and Fitness Initiative Breakfast Grant program. Schools participating in Fuel Up to Play 60 that are looking to expand their breakfast programs can apply to receive up to $3,000 in funding.
National Dairy Council (NDC) is the nutrition research and education arm of the national dairy checkoff program. NDC’s Child Nutrition and Fitness Initiative (CNFI) encourages fitness and good nutrition, including dairy consumption, among our nation’s school children.
“America’s dairy producers applaud the commitment from General Mills to address a very important issue such as school breakfast,” said Paul Rovey, Arizona dairy producer and chair of Dairy Management Inc.™, which manages the national dairy checkoff. “These efforts help create lifelong dairy consumers and healthier future generations.”
About 10 million children eat breakfast on any given day in U.S. schools – nearly a third of the 30 million students who eat school lunch regularly. School foodservice administrators understand that a breakfast program provides significant benefits regarding healthy diets and increased learning capabilities. A review of data from the Bogalusa Heart Study suggests that kids who skip breakfast rarely make up for missed nutrients later in the day. Furthermore, a study in Philadelphia and Baltimore public schools found that children who regularly participated in breakfast programs scored higher on math tests, were less likely to be tardy or absent, and had fewer reported discipline problems when compared with children who skipped breakfast.
“The Child Nutrition and Fitness Initiative Breakfast Grant program can help provide resources to schools serving breakfast and grant funds to help them offer breakfast at school via nontraditional methods,” said Kim Main, K-12 marketing manager, General Mills Foodservice.
For more information about the grant program and to download an application, visit For more information about the dairy checkoff, visit

Back to news



Spell Check

No comments have been posted to this News Article

Corn College TV Education Series


Get nearly 8 hours of educational video with Farm Journal's top agronomists. Produced in the field and neatly organized by topic, from spring prep to post-harvest. Order now!


Market Data provided by
Brought to you by Beyer